Water is essential for all living things. Following the same principle, artist and entrepreneur Lorde Kale built H2O Records. Just as water is necessary for life or concocting other drinks, the founder also aims for his company to bind versatile groups and artists together, saying there’s “not just one way to take a sip.”
As an artist, Lorde Kale is recognized for his global versatility. He is not a rapper, nor does he fit the confines of a single genre. Lorde challenges existing norms in the music industry and carves his own path with no fear of anyone standing against his vision. Knowing his self-worth plays a quintessential part in his music. For Lorde, he does not need to prove anything to anyone. He focuses on being the best possible version of himself. With H2O Records, he is helping other artists do the same.
Additionally, Lorde Kale is known for valuing his fans more than anything and leveling with their interests. He finds it ironic for some artists to belittle their fanbase, knowing how they are the ones who make it possible for someone to rise to fame. “Too many entertainers put themselves on a god-type level, which makes them look down on the people who helped them get there,” he said.
H2O Records embodies the same values Lorde Kale has. He wants the artists under his music label to take the global music scene by storm and leave lasting impressions on listeners. The company handles his good friends and a group called Splash Gang. Lorde also handles The Bullies and Bankroll Babies, two of the biggest groups of musicians in West Chicago.
Asked what motivated him to build his brand, Lorde Kale shared that he wanted the creative freedom that comes with being an entrepreneur. “I never wanted or want to ever be controlled by anyone for money. I want to be another legend that shows trust in yourself and makes all the ones who turned their backs come running back due to your greatness,” said the artist. The record label is creating many opportunities for upcoming artists who are waiting for the spotlight to hit them, and Lorde is playing a pivotal role in making it happen.
Furthermore, Lored Kale wants to ensure that his artists are equipped with financial security tips and helps them learn how to manage their brand as beginners in the industry. The kind of support H2O Records provides to its artists and talents are bigger than anything money can buy.
“I love to make music for people who truly love the beats, bears, and the great atmosphere that my music puts them in. I love to speak to the souls of all Splash Gang members who we and love as our loyal fans. I make music as a therapy and a way to make the world more enjoyable for us all,” said Lorde Kale. Music is one of the biggest control centers of emotions for the world and Lorde is using his unique energy to bring a game-changing vibe to the music scene.
Learn more about Lorde Kale and H2O records on this site.
