Music Observer

Lorde Kale Brings Upcoming Artists to the Forefront with H2O Records, Embraces Versatility

Water is essential for all living things. Following the same principle, artist and entrepreneur Lorde Kale built H2O Records. Just as water is necessary for life or concocting other drinks, the founder also aims for his company to bind versatile groups and artists together, saying there’s “not just one way to take a sip.”

As an artist, Lorde Kale is recognized for his global versatility. He is not a rapper, nor does he fit the confines of a single genre. Lorde challenges existing norms in the music industry and carves his own path with no fear of anyone standing against his vision. Knowing his self-worth plays a quintessential part in his music. For Lorde, he does not need to prove anything to anyone. He focuses on being the best possible version of himself. With H2O Records, he is helping other artists do the same.

Additionally, Lorde Kale is known for valuing his fans more than anything and leveling with their interests. He finds it ironic for some artists to belittle their fanbase, knowing how they are the ones who make it possible for someone to rise to fame. “Too many entertainers put themselves on a god-type level, which makes them look down on the people who helped them get there,” he said.

H2O Records embodies the same values Lorde Kale has. He wants the artists under his music label to take the global music scene by storm and leave lasting impressions on listeners. The company handles his good friends and a group called Splash Gang. Lorde also handles The Bullies and Bankroll Babies, two of the biggest groups of musicians in West Chicago.

Asked what motivated him to build his brand, Lorde Kale shared that he wanted the creative freedom that comes with being an entrepreneur. “I never wanted or want to ever be controlled by anyone for money. I want to be another legend that shows trust in yourself and makes all the ones who turned their backs come running back due to your greatness,” said the artist. The record label is creating many opportunities for upcoming artists who are waiting for the spotlight to hit them, and Lorde is playing a pivotal role in making it happen.

Furthermore, Lored Kale wants to ensure that his artists are equipped with financial security tips and helps them learn how to manage their brand as beginners in the industry. The kind of support H2O Records provides to its artists and talents are bigger than anything money can buy.

“I love to make music for people who truly love the beats, bears, and the great atmosphere that my music puts them in. I love to speak to the souls of all Splash Gang members who we and love as our loyal fans. I make music as a therapy and a way to make the world more enjoyable for us all,” said Lorde Kale. Music is one of the biggest control centers of emotions for the world and Lorde is using his unique energy to bring a game-changing vibe to the music scene.

Learn more about Lorde Kale and H2O records on this site.

J.A.N. Is the Hottest Up-and-Rising Star and the Most Promising Musician of the New Era

The lockdowns imposed to mitigate the spread of the COVID-19 pandemic had meant the subsequent halt of many businesses, work, and school. A large majority of the world kept to themselves inside their homes to avoid catching and transmitting the disease, and with nothing better to do, many have unleashed their creative spirits. J.A.N. took the opportunity to focus on his passion for music during the downtime, and finally, the world is getting to know one of the greatest musicians in the new era.

Due to the downtime caused by the quarantine, 2020 has seen the emergence of numerous new artists hoping to make it big in the industry, and for a period of time, many of these artists failed to deliver the quality of music that would capture the world. But there are gems hidden among common rocks, and now that the rush of new artists is slowing down, the truly talented ones who have the musical vision and the skill to back it up are beginning to take their rightful places on the stage of greatness.

Jeremy Neiman is better known by his artist name, J.A.N., and has established a considerable reputation as one of the hottest up-and-rising stars of 2020. His unique mindset, impeccable sense of tune, clever wordplay, and ability to create catchy beats that stick in the listeners’ minds are growing to become the elements of his signature musical style and his brand as an artist.

Hailing from the city of Victorvilee in the High Desert of California, J.A.N.’s takes his inspiration in music from the genius works of rap stars Juice WRLD, KB, and Lecrae. In addition to his musical inspirations, his passion and drive to create music that touches the heart and soul comes from his desire to introduce himself to the world and make a mark in musical history.

J.A.N.’s integrity and strength of character comes from the hardships he has endured in life. With not much shared in terms of the details of his personal life, the only hint he has given is that he suffered (and later recovered from) mental health issues as a result. “I struggle with anxiety,” he says, “but I am learning to overcome it by drawing strength from my faith and praying to God to help me be fine through my troubles.”

As one of the most talented artists around, one would assume that it would affect his outlook, but that is definitely far from the truth. The Californian artist places great importance in keeping the integrity of his identity, humility, and gratefulness even in the face of fame and great success. Despite having established himself in the music entertainment industry, he has never failed to look up to other artists to draw inspiration, and this is precisely the quality that unlocks endless growth opportunities for him as an artist.

Today, much of J.A.N.’s work can be found on various social media, video sharing, and music streaming sites. You may find his music on Youtube and SoundCloud and follow him on Facebook for updates on his latest activities.

From Moscow with Love: Mariia Tsvetkova Taking the Pop Music Scene by Storm

Mariia Tsvetkova recently made a bold announcement in the music scene as a pop artist with her single, “Stupid Things.” The fun, lighthearted song was produced with a catchy acoustic guitar sound, and the theme centers on the foolish things people do when they are in love. Mariia wrote the song with award-winning songwriter/lyricist Nitanee Paris and multi-platinum producer/writer Chen Neeman. It was co-produced by Neeman and Grammy award-winning producer Ken Caillat. The song is laced with clever lyrics that are honest and relatable, and, according to Mariia, it is based on a true story.

Mariia comes from Elektrostal, a small city near Moscow in Russia, but is now based in Los Angeles as a recording artist. She started by performing original music in local venues with a live band. Her career got a boost in May 2019 when she was invited to SongWriterCamps in Palm Springs, hosted by notable songwriters, Pam Sheyne and Richard Harris. At the camp, Mariia’s unique tone and exceptional talent attracted the attention of Nitanee Paris, Director of A&R at ArtistMax, a Los Angeles based artist development and education enterprise founded by Caillat. Shortly after that, Paris facilitated Mariia’s signing with ArtistMax. Since then Mariia has done exceedingly well improving her craft while her artistry flourishes. 

Mariia draws major influences from artists like Alicia Keys, Adele, Ed Sheeran, Etta James and Andra Day. She participated in “The Voice Russia” competition in 2015, and she gained experience travelling around the world performing at festivals and concerts.  Her debut EP was released in Moscow in 2019 and she recorded a collaborative album in Switzerland before her talent led her to Los Angeles. 

Mariia Tsvetkova’s goal is to become a global pop star, and she is definitely headed in the right direction. She plans to continue making relatable and conscious music for her fans while she focuses on sharing her artistry with a larger world audience. When Mariia left Moscow, she wasn’t expecting to sign a deal, and it has been an experience that she will always be grateful for. Her story is one of impeccable talent that cannot be overlooked. Mariia is excited to be working with ArtistMax to record and release an EP later this year.

Learn more about Mariia Tsvetkova on Facebook and Instagram, and on her YouTube channel, and official website.

The Clout Cloud Takes on the Music Industry Through Hip-Hop Concerts and Creative Content

For enterprises that are committed to taking the next step toward their end goals, they have to keep the ball in motion and focus on expansion and change. In the case of The Clout Cloud, the brand has evolved consistently over the years, providing quality entertainment industry news and hip-hop events.

The Clout Cloud was established by Ilias Anwar in his college dorm room at Virginia Commonwealth University on December 11th, 2017. Originally, The Clout Cloud was an Instagram page for Gen Z news. The page provided the latest news on internet culture, including information on sports news, entertainment news, cryptocurrency, similar to popular internet culture blogs WorldStar and The Shade Room.

As the brand gained popularity online, Ilias studied the audience and  realized that the content the audience most consistently engaged with was music news, specifically hip-hop. He then positioned The Clout Cloud to take center stage and began covering hip-hop, which according to Ilias was a “no-brainer for me. Hip-hop is a huge passion of mine. The fact that fans of the brand were engaging the most with rap content aligned with my vision for our online presence.” For Ilias, multiple doors throughout the DC, Maryland, and Virginia areas opened up to him as the platform grew.

As The Clout Cloud continued to build, they started covering live shows with their skilled videography team, and they have even worked with major celebrities like Rick Ross, Future, Megan Thee Stallion, and more. They have also partnered with other acclaimed artists in the music industry for live performances, such as PNB Rock on a concert, as well as throwing concerts that showcase talented Virginia artists early in their careers. Recently, The Clout Cloud partnered with Heir Wave Music Group, owned by G.O.O.D Music Executive Pusha T, for a livestream concert. The event will be formally announced “very soon,” according to Chief Operating Officer Joe Ranney. 

The company looks forward to expanding into the concert market as they rapidly approach 100k followers on Instagram from their well-structured use of viral content. Their social media is for everyone interested in hip-hop music, especially the Gen Zs and Millennials who love hip-hop music, celebrity news, and internet culture. The digital experience combined with real-life connections offered by the company is evident in its growth both on and off the internet. In under half a decade The Cloud Cloud aims to be the biggest hip-hop music festival on the east coast with over a million followers on Instagram, providing real life events and digital affairs as their website slogan reads, “The Future of Music Experiences.”

To learn more about The Clout Cloud, you should visit their website and follow them on Instagram.