Anyone can make things happen in one place while located somewhere else. It has become that easy, and the entertainment industry is one of the biggest beneficiaries of this possibility. Entrepreneurs like Norman Biason have plugged themselves into the center of this opportunity. Popularly known as The Artist Broker, Norman Biason has facilitated live performances for recording artists globally in more than 75 countries since he launched the brand in 2001.
Getting A-lister artists to feature at events, live performances, and shows requires having the right connections and influence to make it happen. Norman Biason has proven he has the pull, and under his belt, he has booked more than three thousand shows with artists like Deadmau5, Gucci Mane, Lady Gaga, Usher, Rihanna, Diddy and many more. For the past two decades, The Artist Broker has established itself as a non-exclusive boutique agency that brokers engagements with buyers of Live Entertainment and the Artist Directly.
Describing his venture, Norman said, “My company operates in a very niche market of exporting American acts to buyers around the world. Both the artists and the buyers of live music work with us to help navigate logistics and determine fair market value in each specific market. Given the recent state of the music business because of the pandemic, more and more artists are reaching out to help solve the “How do we get back to these markets” question. Although concerts have been dead for more than two years in some regions, there are many questions to be solved before regular concerts abroad are back up and running.”
The Artist Broker targets buyers of talents, the management teams of the top 40 artists in the United States, show promoters, venue owners, private engagement buyers, and corporate partners. Norman Biason sets himself apart as a booking agent with a global reach. He has acquired industry connections and experience by being on the road for over a decade in different parts of the US and other countries. “I have built relationships with key stakeholders worldwide, and I lean on these special relationships to grow in markets where my competitions have access,” he said. “There are tons of domestic booking agents, but few international agents like myself,” he noted.
Talking about how the venture started, Norman describes it as something that went from helping talents break new borders to becoming a notable venture synonymous with artists establishing their presence in foreign places. He plans to grow The Artist Broker into a venture that does more than booking artists for live performances in the next five years. He sees the company helping artists broker other deals like licensing, record deals, publishing agreements, corporate sponsorships and merchandising deals.
Artistes’ success is one thing Norman Biason is passionate about. Over the last twenty years, he has played the fulcrum keeping the wheel rolling in the global live performances game. “If an artist or manager is looking for foreign representation, or a buyer looking to procure an act, I’m your guy,” he said.
Learn more about Norman Biason, aka The Artist Broker, on his official website.