September 3, 2021 - Music Observer

Rising Florida Rapper DGdidit on the Crossroads He Faced on His Journey Into the Music Industry

Music Observer Staff on September 3, 2021

There are plenty of reasons why people strive for an entertainment career. Talented individuals believe they found their calling while others are only in it for fame and glory. However, others strive to reach a higher platform just to stand out in a crowd. For rising artist DGdidit, leaving a legacy is reason enough to enter the music industry.

Born and raised in Madison, Florida, David Fletcher’s upbringing was filled with music as he soaked in the sounds from the west coast, east coast, and southern artists. His love for music inspired him to follow in the footsteps of the artists he admired. Throughout his youth, Fletcher not only practiced the art of rapping, but he also excelled in it. The people around him could already tell that the young rapper would make it far in his career.

Taking the stage name DGdidit, he would later relocate to Tampa. There he embarked on his journey to break out in the music industry. DGdidit started uploading clips of his works on YouTube, catching the attention of music lovers and artists like Dave East, Jim Jones, and Johnny Cino, to name a few. The young artist’s works received praises from established names like Downtown Dion, Gio Dee, and Waka Flocka. It wasn’t long before he became a standout rapper and producer in the local music scene.

Prior to getting his big break, DGdidit worked as a producer, collaborating with rapper Gio Dee for several tracks like “777” and “128 [DFFWM].” The tracks were met with praise, leading DGdidit to realize he had great potential as a producer. However, despite the temptation to delve into such a career, he was determined to show the world what he could do as an artist. With the foundation he built from sharing his works on YouTube, DGdidit’s career was primed and ready to go further.

As an artist, DGdidit took everything he learned from the radio, streets, and friends to make his unique sound. His friend and veteran rapper, Wacka Flacka, labeled him as “the next Pharrell.” The praise gave him the confidence he needed to go even further. As a result, DGdidit slowly loosened up, going beyond what people expected from him and unleashing his full potential.

When asked about what motivated him, the rising artist shared that he wanted to stand out in a crowd and leave people with something to remember. DGdidit also revealed that he wanted to stray away from his uncles and cousins’ path, all of whom served lengthy prison sentences. Taking their mistakes to heart, he decided to share his and their stories through music, hoping to influence the next generation.

DGdidit has recently uploaded the track “850 Flow” on SoundCloud, a song that describes the music style people are making out of the 850 area code in North Florida. Outside of music, the young artist has also delved into entrepreneurism. He is currently juggling both careers, determined to succeed in his endeavors. DGdidit hopes to reach great heights as he aspires to build a business out of his career.

You can find DGdidit’s tracks on SoundCloud and get the latest updates on his latest releases by following him on Instagram.

The Artist Broker Connecting Artists with Live Performances Globally

Music Observer Staff on September 3, 2021

Anyone can make things happen in one place while located somewhere else. It has become that easy, and the entertainment industry is one of the biggest beneficiaries of this possibility. Entrepreneurs like Norman Biason have plugged themselves into the center of this opportunity. Popularly known as The Artist Broker, Norman Biason has facilitated live performances for recording artists globally in more than 75 countries since he launched the brand in 2001.

Getting A-lister artists to feature at events, live performances, and shows requires having the right connections and influence to make it happen. Norman Biason has proven he has the pull, and under his belt, he has booked more than three thousand shows with artists like Deadmau5, Gucci Mane, Lady Gaga, Usher, Rihanna, Diddy and many more. For the past two decades, The Artist Broker has established itself as a non-exclusive boutique agency that brokers engagements with buyers of Live Entertainment and the Artist Directly.

Describing his venture, Norman said, “My company operates in a very niche market of exporting American acts to buyers around the world. Both the artists and the buyers of live music work with us to help navigate logistics and determine fair market value in each specific market. Given the recent state of the music business because of the pandemic, more and more artists are reaching out to help solve the “How do we get back to these markets” question. Although concerts have been dead for more than two years in some regions, there are many questions to be solved before regular concerts abroad are back up and running.”

The Artist Broker targets buyers of talents, the management teams of the top 40 artists in the United States, show promoters, venue owners, private engagement buyers, and corporate partners. Norman Biason sets himself apart as a booking agent with a global reach. He has acquired industry connections and experience by being on the road for over a decade in different parts of the US and other countries. “I have built relationships with key stakeholders worldwide, and I lean on these special relationships to grow in markets where my competitions have access,” he said. “There are tons of domestic booking agents, but few international agents like myself,” he noted.

Talking about how the venture started, Norman describes it as something that went from helping talents break new borders to becoming a notable venture synonymous with artists establishing their presence in foreign places. He plans to grow The Artist Broker into a venture that does more than booking artists for live performances in the next five years. He sees the company helping artists broker other deals like licensing, record deals, publishing agreements, corporate sponsorships and merchandising deals.

Artistes’ success is one thing Norman Biason is passionate about. Over the last twenty years, he has played the fulcrum keeping the wheel rolling in the global live performances game. “If an artist or manager is looking for foreign representation, or a buyer looking to procure an act, I’m your guy,” he said.

Learn more about Norman Biason, aka The Artist Broker, on his official website.