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WYF Clothing Brand Sparks Deeper Conversations Through Fashion

Music Observer Staff on March 8, 2021

The global pandemic left no industry unscathed on an international level. The unfortunate lockdowns left businesses with no choice but to temporarily close, incurring monumental losses in the process. Many businesses would not make it out alive and were forced to close. Mark Bold was unfortunately one of those entrepreneurs who took a massive hit due to the global pandemic as his business permanently closed. His wife, Emily Bold, was lucky enough to still have her business regain its footing, albeit at a more limited pace.

Making the best out of a horrible situation, Mark and Emily decided to pivot and create a brand-new business venture to survive in the industry. Thus, What’s Your Fantasy was born, a fun luxury clothing brand, dazzling customers with its unique and eye-catching clothing designs. Much of the brand’s originality stems from the mind of Mark Bold.

He has seen and heard so much negativity, since many people have been suffering through the stress of just surviving the ordeal. He acknowledges that the events of 2020 caused mental anguish and increased stress, with people unable to socialize in person with others.

Mark Bold created the concept out of love for everyone and seeks to help them reach a better place. He’s spreading positivity through fun fashion concepts that serve as ice breakers. He hopes that What’s Your Fantasy, or WYF, items would spark deep conversations, allowing people to talk about 2020’s troubles and their fantasies for the future.

Emily and Mark firmly believe that everyone has a fantasy, either related to health, finances, relationships, travel, or fitness. Many have fantasies that would incite brilliant conversations when given the right amount of time.

WYF sells apparel and accessories designed by Mark with high-quality materials. They offer clothing for both the ladies and the gents, including tank tops, sweats, hoodies, leggings, bikinis, and skirts. They also carry a wide range of accessories for travel, like the weekender bag, luggage tag, and WYF duffel. Customers can add WYF flair to their home with the wood canvas, color-changing mug, or bath mat. He’s designed something for everyone!  

Mark Bold and Emily are determined to bring more positivity, social interactions, and conversations through WYF. The couple has already been invited to different state events and shows across the United States to promote their massively successful apparel brand. Soon, they will hold coaching sessions that push deeper conversations deeper. They aim to motivate people to achieve their passions and pursue them the right way, much as they have.

They also want to establish a non-profit organization that helps children and adults alike get back on track and stick with their goals until they achieve them.

To know more about the amazing Mark and Emily Bold, make sure to check out their official website.

Flyreef Mixes Religion with Fashion and Music to Manifest His Dreams

Music Observer Staff on February 15, 2021

Flyreef is a Muslim rapper originally from Brooklyn, NY. Having developed his passion for music and fashion as a child, Flyreef has found a distinct voice in the industry. 

Flyreef was born and raised in Brownsville, Brooklyn, NY. His mother brought him up in a Muslim tradition. Despite the challenges of a single-parent home, Flyreef’s mother tried her best to keep him updated with the latest fashion trends. These early life experiences would set the course for Flyreef’s life. More importantly, his close relationship with his mother would serve as his most significant source of inspiration and strength.

At the age of 10, Flyreef began rapping and exploring his musicality. Because of his personal interests, Flyreef’s tastes gravitated towards hip-hop icons. His influences include Jay-Z, fabulous, DMX, and Biggie. The impact of his upbringing would continue to manifest through the years. As Flyreef grew older, he kept the eye for fashion that his mother had given him.

The artist’s choice of a stage name is another expression of his ongoing exploration of his culture and religion. At first, he pushed the name Shareef to embrace his religion more. This later developed into his current name, Flyreef, merging his religious influences and artistry.

A turning point in Flyreef’s life came when his mother was hospitalized and comatose. This tragic experience marks Flyreef’s coming of age, which happened sooner than he expected. Years after Flyreef’s mother passed away, he continues to express his love for her every day by doing what he loves the most – music. For Flyreef, dedicating the life his mother gave him to his gifts and talents is the greatest honor he could give her.

Flyreef continues to hone his skills and develop his style. Fans enjoy Flyreef’s elaborate productions, catchy hooks, and witty verses. Because of his unique sound and message, his latest single, “No Top,” charted at number eight on Billboard. Some of his top songs include “All Get Paid,” “From Nothing,” and “Bands on Bands.” Flyreef has collaborated with other artists like Jody 1K and Young Impala.

The artist has expanded his music and business platform into social media. Having amassed a significant following, Flyreef actively engages with his audience and becomes an inspirational figure. Flyreef considers autonomy and self-determination as the ultimate markers of success. “I want to be my own boss and not work for a soul,” expresses the artist. By mixing religion with fashion and music, Flyreef has paved the way for himself. His authenticity gave him full reign over his career.

“I see myself thriving in every endeavor I get into,” says Flyreef. Being well established in both the entertainment and business world is a testament to Flyreef’s ability to manifest his visions. Flyreef wants his audience to know that regardless of what life throws at them, they can muster the strength to continue reaching out for their dreams.

For more information on Flyreef, you may follow him on Instagram. His music is also available for streaming on all major platforms. Catch him on Spotify or Apple Music.