The global pandemic left no industry unscathed on an international level. The unfortunate lockdowns left businesses with no choice but to temporarily close, incurring monumental losses in the process. Many businesses would not make it out alive and were forced to close. Mark Bold was unfortunately one of those entrepreneurs who took a massive hit due to the global pandemic as his business permanently closed. His wife, Emily Bold, was lucky enough to still have her business regain its footing, albeit at a more limited pace.
Making the best out of a horrible situation, Mark and Emily decided to pivot and create a brand-new business venture to survive in the industry. Thus, What’s Your Fantasy was born, a fun luxury clothing brand, dazzling customers with its unique and eye-catching clothing designs. Much of the brand’s originality stems from the mind of Mark Bold.
He has seen and heard so much negativity, since many people have been suffering through the stress of just surviving the ordeal. He acknowledges that the events of 2020 caused mental anguish and increased stress, with people unable to socialize in person with others.
Mark Bold created the concept out of love for everyone and seeks to help them reach a better place. He’s spreading positivity through fun fashion concepts that serve as ice breakers. He hopes that What’s Your Fantasy, or WYF, items would spark deep conversations, allowing people to talk about 2020’s troubles and their fantasies for the future.
Emily and Mark firmly believe that everyone has a fantasy, either related to health, finances, relationships, travel, or fitness. Many have fantasies that would incite brilliant conversations when given the right amount of time.
WYF sells apparel and accessories designed by Mark with high-quality materials. They offer clothing for both the ladies and the gents, including tank tops, sweats, hoodies, leggings, bikinis, and skirts. They also carry a wide range of accessories for travel, like the weekender bag, luggage tag, and WYF duffel. Customers can add WYF flair to their home with the wood canvas, color-changing mug, or bath mat. He’s designed something for everyone!
Mark Bold and Emily are determined to bring more positivity, social interactions, and conversations through WYF. The couple has already been invited to different state events and shows across the United States to promote their massively successful apparel brand. Soon, they will hold coaching sessions that push deeper conversations deeper. They aim to motivate people to achieve their passions and pursue them the right way, much as they have.
They also want to establish a non-profit organization that helps children and adults alike get back on track and stick with their goals until they achieve them.
To know more about the amazing Mark and Emily Bold, make sure to check out their official website.