No industry managed to remain unaffected by the impact of the COVID-19 outbreak. In particular, the music industry witnessed the halt of not only the endeavors of established artists but also the pursuits of aspiring musicians who were aiming to make a name for themselves doing something they love. Independent artists and those unsupported by the resources of major labels suffered the most as a consequence of the instability in the music scene. While it was definitely no walk in the park for Maurice Griffin, this rising artist paved his own path to success even amidst a global pandemic by creating opportunities for growth.
Worldwide, the government-imposed lockdowns and community quarantines forced people indoors. From making dalgona coffee to following exercise routines on Youtube, everyone coped with this unprecedented event to the best of their ability by engaging in different activities. In the case of Maurice Griffin, he spent his time penning songs. Instead of writing about the memories — specifically that of a relationship that ended badly — triggered by the pandemic, he chose to write about something else entirely. “I chose to write about self-care since I knew it was the only thing I had control over,” he expounds, and this decision led to the release of “Love Peace Happiness.”
Released last September, “Love Peace Happiness” — a song of hope — quickly made an impact among listeners globally. On top of gracing editorial playlists, this impressive track by Maurice Griffin gained over 9 placements with DSPs, racking up more than 500,000 streams. Additionally, its music video earned over 900,000 views shortly after its launch on Facebook January 6, 2021, and over 100,000 Youtube views. The heights that this song has reached so far are not surprising when one considers the skills of this multi-faceted personality.
Maurice Griffin first made waves as a breakout star from the second season of BET’s Sunday Best, capturing the attention and gaining massive interest online with his incredible vocal range. Soon afterward, he catapulted into the music scene’s forefront, becoming one of the most sought-after worship leaders of Gospel Music Workshop of America, an international music convention.
This talented go-getter is the creative behind the chart-topping single “Prove Me (I’m Yours,” which peaked at 26 on the Gospel Radio Billboard Chart and climbed to the top 15 on Gospel Mediabase Charts. Maurice Griffin, whose voice some people match to that of Aretha Franklin, James Brown, John Legend, Pharrell Williams, and more, also evolved into an influencer and trendsetter within the industry through his numerous initiatives. He stands at the helm of World Changing Entertainment, LLC, a music production company that seeks to enable the success of budding musicians and aspirants.
Armed with his purpose-driven venture and meaningful songs, Maurice Griffin is bound to cement his position within the music scene even more solidly in the future. In addition, more songs that speak of the good things life has to offer can also be expected from this emerging powerhouse in the coming years.
Learn more about Maurice Griffin by visiting his Youtube channel.