Heartbeat Lyfe Founder Shows How Passion, Tenacity, and Dedication Can Lead Enterprises Towards Greatness

Passion has its way of driving people towards the summits of success. It fuels them, enabling them to transform clear-cut visions into full-throttled actions. However, passion alone is not enough. Countless established authorities and industry powerhouses have emphasized that passion is rendered useless if a person does not take action on his goals. Dreams are best translated into reality once perseverance and determination come into play. As someone who has worked hard enough to fulfill his dreams, Richard Holzhauer, an esteemed DJ and entrepreneur best known by his stage name, Rico, demonstrates how the power of passion, tenacity, and dedication can lead a person towards the pinnacles of greatness.

Rico is a changemaker by passion and profession. While many DJs have gone to great lengths in order to secure reputable positions in the realms of music and entertainment, this emerging power player transcends limitations and breaks barriers by introducing groundbreaking initiatives and innovative breakthroughs. His passion for creating music and better experiences has massively helped him build a trailblazing empire of his own, propelling his name towards the industry’s summits. Today, he stands at the forefront of his booming enterprise set to revolutionize the overall music festival experience—Heartbeat Lyfe.

Heartbeat Lyfe is a trailblazing firm that is currently making waves in the music and entertainment scene with its unique ideas and state-of-the-art approach. It aims to elevate the festival experience by introducing hemp extract products while enabling individuals to create memories that last forever. More impressively, it seeks to build a community of festival enthusiasts and music lovers across the world.

The establishment of Heartbeat Lyfe lies in the founder’s passion and dedication to elevating the music festival experience up a notch by mashing melodies with hemp extracts. Richard previously worked for A-trak’s record label Fool’s Gold Records and is now working for Tommies Sunshine’s Record Label Brooklyn Fire Records.. As a person who has spent his career as a DJ, music producer, and label manager from New York City, Rico immediately realized that festivals fall short of soulful and memorable experiences. 

For this reason, he went the extra mile and founded Heartbeat Lyfe, together with a long-time friend and CBD entrepreneur who is equally passionate and motivated about music and hemp.

Created for ravers and by ravers, Heartbeat Lyfe is committed to providing an experience like no other. Thus, it has created products that are made with natural ingredients, allowing people to appreciate music and hemp in their most glorious form. More impressively, this go-getting enterprise takes it upon itself to guarantee accessibility and affordability in its products.

Over the years, Heartbeat Lyfe has created a buzz across the realms of music and entertainment with its wide variety of hemp extract products under its arsenal. From CBD gummies and brownies to oils, lotions, and cooling gels, Heartbeat Lyfe has consistently provided innovative breakthroughs, improving the festival experience one product at a time. Their signature Cooling Gel and Lotion is a staple perfect for festival shufflers and head bangers.

With no intentions of slowing down any time soon, Heartbeat Lyfe is expected to stretch its horizons, creating more groundbreaking initiatives that further improve the festival experience and create long-lasting experiences. With passion, perseverance, and determination under its founder’s belt, this company is bound to take the industry by storm.

To know more about Rico and Heartbeat Lyfe, you may visit their website. 

Eric Thomas
Eric Thomas is an Entertainment Journalist. He has spent almost a decade of his life supporting music enthusiasts shine in the competitive industry they are in. He has worked closely with artists in the past and posted all these stories for the public to see.


Please enter your comment!
Please enter your name here


Giorgio Leone IT Is Releasing His New Techno Music EP in August 2021, “We Overcome”

Making his presence felt in the global musical realm, Giorgio Leone (IT) now has come to be known as one of the most versatile...

Lea Sweet: A Breakthrough Artist Calling for Inclusivity in Music

For as long as we can remember, many artists have called out for more diversity and inclusivity across multiple creative sectors. The music industry...

Joseph Jamal aka Double J Gives Autism a Voice through “My Biggest Confession” Mixtape

At 17 years old, Joseph Jamal, also known as Double J, is on a profound mission: to become the voice of individuals with autism...

Musician Kamozie Williams: New COO of Prophetic Productions

At a young age, Kamozie Williams has already achieved much more than he dreamed he would. He is an American keyboardist, a producer, a...

Music Observer’s Top 10 Artists in 2021

Music continues to inspire and entertain millions across the globe. It is powerful enough to break barriers that, even with the differences in language,...