Many talent agencies still rely on spreadsheets, email threads, shared documents, and separate tools to manage their business.
That approach can work with a small roster. It becomes harder once an agency is handling multiple clients, active deals, campaign deadlines, invoices, payments, and internal communication at the same time.
Cliqk was built to bring that work into one system.
Co-founded by Rohan Gurram and Gary Sargeant, Cliqk is an operating system for talent agencies and managers. The platform helps teams organize their roster, track opportunities, manage campaigns, oversee deliverables, and stay on top of payments.
The company was created after its founders saw how fragmented agency operations had become.
A manager might keep talent information in one spreadsheet, deal notes in another, contracts in a shared folder, and payment updates inside email. Every part of the business may be documented, but there is often no clear view of the whole agency.
Cliqk gives managers one place to see what is happening across their roster.
Talent profiles can be organized inside the platform. Opportunities can be tracked from the first conversation through completion. Campaign requirements, deadlines, deliverables, and payment status can remain connected to each deal.
This gives agencies a more structured way to operate as they grow.
The role of a talent manager has also become more demanding. Managers are often involved in negotiations, campaign coordination, brand communication, billing, career planning, and the wider business around each client.
The work has expanded, while many of the systems supporting it have remained the same.
Cliqk is designed around the actual workflow of representation. Instead of asking agencies to adapt a general-purpose CRM or build their own process from several tools, the platform is being developed specifically for talent businesses.
That focus matters when an agency begins to scale.
When important information stays inside personal spreadsheets and inboxes, it becomes difficult for a team to stay aligned. A missed deadline, delayed invoice, or forgotten follow-up can affect both the agency and the talent it represents.
A shared system makes those details easier to track.
For Gurram and Sargeant, the opportunity is to give talent agencies the same level of operational visibility expected in other industries. Their goal is to reduce the administrative weight placed on managers and give them more time to focus on relationships, negotiations, and long-term career development.
Cliqk is being built for agencies representing creators, entertainers, athletes, and other public-facing talent.
Those careers now extend across many forms of revenue. A single client may work across brand partnerships, media, events, products, licensing, and original content. The agency supporting that client needs a system capable of following each part of the business.
Cliqk is working to become that system.
To learn more about Cliqk visit www.mycliqk.com.
