Most artists draw heavily from their personal experiences to tell their genuine stories. Deon Williams takes this to another level by passionately crafting his music and carving out his lyricism from his own life. The talented musical artist reflects on his experiences and weaves together emotional songs that have managed to captivate audiences worldwide. He does all of this through his musical persona known as “Shoplift Spittz.”
The rising musical artist recently released a single entitled “Distance,” which managed to captivate a large audience with over 300,000 views across massive streaming platforms. He even managed to be featured on the massive hip-hop platform World Star. “The culture is me, and I am it; I couldn’t imagine my life without music,” explains Shoplift passionately. “My purpose is to push the culture forward with my personal encounters through my music,” he adds.
Shoplift Spittz has experienced a host of trials and tribulations throughout his life. His father was a former member of the Four Tops, a famous American vocal quartet from Detroit, Michigan, who helped define the city’s Motown sound of the 1960s. Shoplift looked up to his father a lot, but tragedy struck when his father suddenly passed in his arms years ago. The experience became one of the many devastating experiences that impacted his life.
He considers it the ultimate loss in his life, which left him in a very dark place. Shoplift’s father had always encouraged him to never quit, so he picked himself back up and pursued his dreams with a fiery passion. “I knew there was more to life and didn’t want to disappoint my mom or those who have sacrificed to put me into better positions,” says Shoplift Spittz. “I realized something needed to change just didn’t know how to go about making the change happen.”
Eventually, Deon Williams started making music and has now become a celebrated artist in the music industry known as Shoplift Spittz. The renowned musical artist upholds an outstanding musical career under the local label Do Something Entertainment. He has worked and toured with various artists such as Fred Da God Son, Tabius Take, Obie Trice, Lil Boosie, 50 Cent, and many more.
His experiences touring with music mogul Obie Trice have given him national and international recognition, which allowed him to do more through his media appearances. Apart from his musical career, Shoplift Spittz also pursued and launched his apparel and merchandise brand, SLVM LXRDZ, which will promote the same concepts as his music exuding positivity and success.
He is also an active youth mentor who teaches them music. Shoplift Spittz also joins an annual picnic that promotes youth safety, inspiring them through music and providing them with a more positive outlook on the future. Lately, the budding musical artist is cooking up his latest project; an album called Every Day Above Ground.
The album stays true to Shoplift’s sheer artistry by reflecting on his real-life experiences as he recounts his growth by overcoming the trials and tribulations that life has thrown at him. “I’ve been through all this to get you through this very moment, to get you to this present time, to get you past your own scars, your own wounds, and your own fears; this is a reminder to you. Fear doesn’t control me!” explains the rising star.
Shoplift’s latest album also features Love and Hip-Hop’s Tabius Tate, with beats by Mr. T the Producer and engineering by Selasi Duse. It is a passion project that he is proud to unveil this coming February 21, 2021, followed by captivating visuals shot by filmmaker Jordan Garland. Old fans and new fans should be on the lookout for this astounding project that aims to captivate different fans with its diverse musical styles and genuine lyricism.