By Ron Redd
Robert J. Smith, MBA, Ph.D. of Robert J. Smith Productions, has partnered with Robert B. Cialdini, Ph.D., widely known as “The Godfather of Influence,” as a Founding Member of The Cialdini Institute. Together, they aim to bring Dr. Cialdini’s timeless classic, Influence: The Psychology of Persuasion, to life through a lecture series of short films. These films will not only explain the principles outlined in this seminal classic, but they also provide actionable plans that businesses and professionals can implement to achieve maximum results.
With a proven track record of success, Smith has already implemented Cialdini’s 7 Principles of Influence and Persuasion to rank number one in worldwide production at renowned financial institutions such as Mutual of New York (MONY), AXA Financial, and The Equitable. The combined workforce of these companies exceeds 220,000 financial advisors and support personnel, a testament to the effectiveness of Smith’s strategies.
Moreover, Smith has set records at John Hancock that have stood for over 30 years, solidifying his expertise in the field. After forming Smith Profits, a Robert J. Smith Productions company, he has been instrumental in helping various businesses and professionals achieve similar results by combining Dr. Cialdini’s research on influence with his own proprietary action plans for each of the seven proven principles.
Smith’s dedication to understanding and applying Cialdini’s work goes beyond theory. He has already filmed a presentation on Authority at the Angeline Academy of Innovation and has scheduled talks throughout the State of Florida on Cialdini’s six additional time-tested Principles of Ethical Influence and Persuasion. These principles include Reciprocity, Liking, Scarcity, Consistency, Social Proof, and Unity. Additional locations for these talks include esteemed venues such as Stoneybrooke West Golf Club, Dubsdread Golf Club, Orange County National Golf Club, and Orlando Health Winter Garden Hospital.
One of the key strategies Smith has developed based on Cialdini’s principles is centered around the concept of Authority. By placing news releases about his clients in mass media outlets, Smith guarantees their stories are featured on major networks such as ABC, CBS, CW, FOX, NBC, and WGN, among others. This approach has proven highly effective in establishing credibility and influencing consumer behavior. A survey conducted in 2023 across all of Smith’s financial advisory firms revealed a remarkable increase in closing ratios. Prior to implementing Smith’s affordable media strategy, the aggregate closing ratio was 51%. However, immediately after its implementation, the combined closing rate skyrocketed to 77%, representing a remarkable 51% increase in sales across the board. This is just one example of the many action strategies that Smith has developed based on Cialdini’s principles.
Cialdini’s influence extends beyond the business world and has reached a global audience in both the arts and business sectors. Matthew Taylor, from The Royal Society for the Encouragement of Arts, Manufactures and Commerce in London, England, commends Cialdini’s work, stating, “Not only was his lecture and the subsequent discussion fascinating, but for weeks afterward, I heard people here and elsewhere referring to his insights and examples. My sense is also that Robert’s work is being taken very seriously in Government, so I hope that his research will come in time to be more fully reflected in public policy.”
For those interested in learning more about Robert J. Smith, Smith Profits, and Robert J. Productions, his LinkedIn profile provides a comprehensive overview of his achievements and expertise. Robert J. Smith Productions ranks as an Internet Movie Database (IMDb) “Top 5000 Company.” https://pro.imdb.com/company/co0599398/?ref_=nm_cc_nm_2. Smith’s “STARmeter perennially ranks in the Top 1% of the Internet Movie Database. https://IMDb.Me/RobertJSmith
Additionally, his official website, RobertJSmith.com, offers further details on his work and services. Smith Profits, a Robert J. Smith Productions company, can be found at SmithProfits.com, where businesses and professionals can discover how to achieve similar success through the power of influence. Furthermore, Robert J. Smith Productions can be explored at RobertJSmithProductions.com, providing insights into their film projects and collaborations.
To stay updated on Smith’s latest lectures and projects, his YouTube channel serves as a valuable resource. For those interested in viewing films produced by Robert J. Smith Productions, IMDb offers a comprehensive listing of their work. Lastly, Smith’s expertise has been recognized by Forbes, with a collection of his expert articles available at Tinyurl.com/RJSmithForbesExpertArticles. For real-time updates and news, Smith Profits’ Twitter account can be found at Twitter.com/SmithProfits.
With the partnership between Robert J. Smith Productions and Dr. Robert Cialdini, the world can eagerly anticipate the release of the lecture series that will shed light on Influence: The Psychology of Persuasion and provide actionable strategies for businesses and professionals. By combining Smith’s successful implementation strategies with Cialdini’s principles, individuals and organizations will have the tools they need to achieve maximum results in their respective fields.
Published by: Aly Cinco
