Rajant Corporation organized their third annual “World Music Benefit” to raise awareness and funding for UNICEF. The event was hosted in Philadelphia’s City Winery on November 8th. The event featured silent auctions, live music performances, and donation opportunities. The 2022 event was organized to spread awareness and celebrate the strength of children worldwide.
Rajant’s CEO Robert Schena explained that: “Everyone involved with the Rajant World Music Benefit for UNICEF volunteered their time and talents.” Schena also went on to say, “In 2020, Rajant began to focus on UNICEF. In collaboration with UNICEF’s local Philadelphia chapter, we were proud to take what was an online streaming experience that raised $125K over two years to an in-person fundraiser with an organization where 88 cents of every dollar donated will go toward children.”
Here is a recap of the music and fundraising event on YouTube.
The event called to mind the history of UNICEF’s “Orange Box Kids” program, a popular means of fundraising launched in the 1950s to assist kids worldwide battling hunger brought on by World War II’s aftermath. The UNICEF program originated in Philadelphia, where the Rajant music fundraiser was held. UNICEF continues to help feed children worldwide and is helping aid vulnerable children in places like Ukraine and the Horn of Africa. Denise Richardson—who co-hosted The Pledge Drive on PBS for more than twenty years and was a former Good Morning America correspondent—was the event’s main host.
The fundraiser also included live performances from the following individuals and musical groups:
- Tequila Rock Revolution, which includes lead member Haydn Vitera;
- Donn T and Jake Morelli, the former is the Philadelphia chapter’s President of The Recording Academy;
- Philadelphia’s iconic Quaker City String Band;
- James Valenti, a renowned opera performer;
- The James Pace Band, with their origins in Asbury Park;
- Walt Lafty, an indie rock performer;
- Ray McLain, a Kentucky bluegrass legend; and others.
“From digital online giving to star-packed events, Rajant believes there is an “Orange Box Kid” in all of us eager to give back and make a difference #ForEveryChild,” said Rajant VP of Global Marketing Alice DiSanto. “We created a series of videos underscoring Philadelphia’s spirit of Brotherly Love that is wrapped in the tradition of helping UNICEF.”
Rajant’s commitment to supporting UNICEF and helping children in need extends beyond just this annual event. The company has made a concerted effort to raise awareness and funds for the organization through various channels, including digital online giving and video campaigns. Rajant believes that the spirit of giving and the desire to make a difference is within all of us, and the hashtag “#ForEveryChild” serves as a reminder of the impact we can have on the lives of children around the world. Through the series of videos created by Rajant, the company aims to highlight the Philadelphia community’s tradition of “Brotherly Love” and the importance of supporting organizations like UNICEF that work to protect and support children in need.
The fundraiser was a huge success, with live music performances and silent auctions entertaining attendees while also raising significant funds for UNICEF’s efforts to aid children around the world. Rajant Corporation and UNICEF’s Philadelphia chapter worked together to bring the event to life, and Rajant’s CEO Robert Schena emphasized the importance of volunteering time and talents for such a worthy cause.
There is still an opportunity to donate through Dec. 31, 2022, at Rajant.com/UNICEF.
In conclusion, Rajant Corporation’s third annual World Music Benefit for UNICEF was a success, raising awareness and funding for the important work UNICEF does to aid children worldwide. The event, held in Philadelphia’s City Winery on November 8th, featured live music performances, silent auctions, and donation opportunities, and was hosted by Denise Richardson. Many notable individuals and musical groups participated in the event, including Tequila Rock Revolution, Donn T and Jake Morelli, the Quaker City String Band, James Valenti, the James Pace Band, Walt Lafty, Ray McLain, and more. Rajant’s CEO Robert Schena emphasized the importance of volunteering time and talents for such a worthy cause, and donations are still being accepted through the end of the year at Rajant.com/UNICEF. The event called to mind the history of UNICEF’s “Orange Box Kids” program, and highlighted the ongoing need to support vulnerable children in places like Ukraine and the Horn of Africa. Overall, the World Music Benefit was a heartwarming celebration of the strength and resilience of children worldwide.