Becoming a well-respected and successful hip-hop personality nowadays is no longer just about having the right kind of connections in the industry as music fans look for more authenticity from emerging music artists. This is where independent music artists such as Opp Joe level the playing field alongside those who have big label companies backing up their career launches. At the end of the day, he believes that winning the heart of hip-hop fans is all about being original, staying true to himself, and making music that listeners can easily relate to.
Born Jonathan Hart to Edward and Moretta Hart, Opp Joe is a genuine rap artist who draws inspiration from his life’s biggest challenges. Most of the things that rappers write about in their songs happened to him in real-life, making his experiences priceless and worth hearing. Being able to share his struggles and how he overcame them through his songs is his way of motivating others to never give in to adversity but instead choose to fight, to live, and get up again after each fall.
Opp Joe does not believe in creating a brand that does not speak of his genuine nature. He prefers to be known for who he truly is, someone who was not spared from pain, fears, discontent, anger, frustrations, and even life-threatening scenarios. By channeling all of his negative experiences into something that will inspire others, the rising music artist hopes to make a lasting impact on the lives of people, most especially young ones who are easily enticed by life on the streets. While many music fans are attracted to the flashy lifestyle that many rappers project, Opp Joe would rather depict the realities of being an artist striving to make a name for himself. For him, this is authenticity at its best.
As a visionary artist, Opp Joe created a platform that would operate independently from other major record and streaming companies. He envisioned a brand that would bring like-minded people together, a safe space where they can interact and enjoy music together.
“Our platform will be strictly for our community, creating more than just an artistry and fan-based relationship,” Opp Joe explained. “Artists will have complete freedom along with the time to just enjoy life itself. Fans/supporters will be able to enjoy some of their favorite music without having to empty their coffers. Fans/supporters will be able to enjoy invite only shows, view content that will not be broadcast anywhere else. And in the midst of creating an empire, we’ll be creating a family,” he added.
The platform is open to all ages and people who believe in the value of independent and free music. Opp Joe hopes to be instrumental in sharing a wide range of artists who carry various musical styles that will enrich the lives of other people, especially the younger generation. He hopes that the platform will become the go-to space for emerging and independent artists who wish to be known for their craft and gifts. To be able to exercise complete independence is something that he values, both as an artist and as an entrepreneur.
In the next few years, Opp Joe envisions his brand becoming a thriving independent company that has earned the respect of other big labels in the industry as a result of the quality of artists it will produce and support in the future.
Learn more about Opp Joe and his music by following him on Spotify.