Nigerian music has found success in the global music scenes recently without refining or fine-tuning the sound to be accepted. The Billboard charts have seen more entries than it has ever seen, and that’s proof of how the world has grown to appreciate the colorful sound from that part of the world. One of the ambassadors of that sound looking to make a mark on the global music scene is Matthew Ezeigbo, also known as Half a Bar.
The Nigeria-born musician, based in the United States is a musician, entrepreneur, investor, and CEO of MatteyeRecords. At MatteyeRecords, Half a Bar champions the promotion of Nigerian songs, and he throws his weight behind upcoming Nigerian artists to help them grow into superstars. Tremor is currently an artist on the label.
His journey into music started as a hobby and over time, his friends and family spurred him to take it more seriously. Thus, the moment he got the chance to start creating music seriously, especially outside the Nigerian shores, he welcomed the opportunity with open arms. Early last year, he released a single titled “The Finest,” which enjoyed massive airplay and streaming from different parts of the world, especially audiences who just discovered the Nigerian musical sound. He released his latest single “Don’t Leave Me” recently, which has cemented his credibility as a Nigerian artist putting in work to get global attention.
Half A Bar draws inspiration and influence from successful rappers like Jay Z, Nas, Biggie, Rick Ross, and MI Abaga. He strongly believes Nigerian music is mature enough to take on the world if only the right people are willing to invest. “Music is the next crude oil for Nigeria but it needs to be fully supported and tapped to reach its potentials. If more people are willing to invest like me, there is so much Nigeria has to offer to the entertainment world,” he said.
The uniqueness in the Half A Bar brand is something he takes pride in. He has worked hard over the years to carve a niche for himself and create a distinct sound, so he does not see himself as anybody else nor does he compare himself with anybody. “I respect everyone and acknowledge their talents. But for me as an artist, I am one of a kind. Half A Bar is Half A Bar and that’s what sets me apart,” he declared.
In a few years, Half A Bar has strong hopes for Nigerian music and looks forward to seeing artists from Nigeria on the global stage. He sees himself being a part of that progress and reveling in the blessings that will come with that. He also makes an open call to music executives and investors to pay attention to the Nigerian music industry and invest because there are sounds from there that the world has not heard.Learn more about Half a Bar on his official Instagram page and Twitter page.