By: Kara Sterling
VAYA VAYA creates music videos that feel more like magical gateways than mere visuals. Each piece combines sound and imagery in ways that blur the lines between film and ritual, creating a unique blend of artistry. With numerous international awards and a distinctive artistic voice, this singer, composer, and director stands apart. Her work isn’t concerned with following trends; it taps into something deeper and more instinctive. Every video becomes an invitation to explore hidden emotional landscapes.
Indie Film’s Quiet Sensation
From the surreal visuals of SEXUAL to the dreamlike rhythms of PULSE, VAYA VAYA’s films transcend storytelling to evoke intense emotions. Her projects have earned awards for sound design, direction, composition, and their bold experimentation from festivals worldwide, including those in Montreal, Melbourne, Paris, and Philadelphia. Yet, despite this impressive recognition, awards aren’t her main goal.
Her work resonates because it’s authentic, emotionally sincere, and uniquely personal. This sincerity is exactly what makes her stand out in today’s oversaturated landscape.
A Filmmaker Guided by Instinct
VAYA VAYA rejects formulaic filmmaking. Instead, she creates spontaneously, letting intuition and a natural sense of rhythm guide her creative decisions. Her films unfold organically, carrying the viewer through experiences that resonate deeply and linger afterward.
Her trademark style includes hypnotic pacing, symbolic visuals, and emotional depth. Watching her films is more akin to experiencing a meditation than simply viewing a typical music video. Her work invites viewers into a shared emotional space rather than merely entertaining them.
Reimagining the Music Video
VAYA VAYA’s approach makes the music video more meaningful. In place of standard promotional clips, these are artistic expressions in their own right. Her creations feel closer to independent cinema than commercial MTV fare, crafted with intention, not imitation.
She’s not intentionally elusive; she simply moves to her own rhythm. And yet, her name repeatedly appears on the global festival circuit. Even when audiences struggle to describe her work, they clearly recognize its emotional impact.
A Sacred Rebellion: “HELL’ YA”
Her latest release, “HELL’ YA,” exemplifies this mission. Dropped on June 25, the track is a bold declaration—a defiant anthem that pushes back against an industry dominated by algorithms and instant gratification.
Unconventional yet deeply engaging, “HELL’ YA” challenges the fleeting nature of virality, reclaiming music as a sacred space. Part rebellion, part resurrection, it channels divine clarity and spiritual grit, offering listeners something that doesn’t just entertain but endures. It’s a sonic offering designed not to trend, but to take root in the hearts of those who truly listen.
Speaking to the Seekers
VAYA VAYA doesn’t target demographics; she connects directly with individuals around the globe who are seeking depth, spirituality, and genuine emotional connection. Whether in Brooklyn or Bangkok, anyone looking for authenticity can resonate with her vision.
Called a “Warrior of Love” by those who know her best, she embodies both strength and gentle sincerity. Her music feels like a whispered prayer or a heartfelt cry, reminding us of the profound emotional power art can still hold. She consistently delivers work that feels both fresh and timeless.
Discover her world at vaya.am, or find her work on YouTube and Instagram.
This is music and cinema with genuine feeling, an artistic journey that resonates deeply. And for VAYA VAYA, it’s just the beginning.
