A new music app and rating platform BreakingHITS has become the latest innovation to disrupt the music and creative scene. With the power to change the music industry landscape, this new tool offers emerging and established music artists an innovative yet traditional way to engage meaningfully with audiences, influencers, and fans.
BreakingHITS serves as a dynamic research tool for producers, music executives, brands, and radio outlets, providing consumer feedback in real time. Not only does it give artists a new way to engage directly with listeners and build a personal connection to their brand, but it also gives consumers a first-ever opportunity to become bonafide music critics and influencers, even allowing them to track their predictions and earn rewards.
BreakingHITS is passionate about helping artists and labels reach consumers quickly. The app has helped prominent Sony / Orchard-backed record labels like 2Maro Media, and Hitskope Music Group release chart-topping new music for their artists.
Various record labels are already seeing positive results from integrating the app into their campaigns and marketing plans and have been proving to be an effective way to connect directly with influential music fans and get their feedback on new music. Major label artists like J. Balvin, Pharrell, Kendrick Lamar, French Montana, and Dua Lipa, and independent label artists like Ali Caldwell of 2Maro Music and Michael Lanza of Hitskope Records have debuted tracks on the platform.
BreakingHITS will host an official SXSW (South by Southwest) Showcase on March 17, 2022, at Wisdome in Austin, a 360 dome with a fully immersive audio and visual experience. The showcase features notable artists like Tayler Holder, Shanice, Ali Caldwell, Justin Clancy, and Eddy Kenzo. The showcase is followed by an industry “Hitfluencer After Party,” a red carpet event with even more performances and celebrity appearances.
By using BreakingHITS, an artist, manager, or label will sign-up and share unreleased or unfinished music with the BreakingHITS® community to be anonymously rated. Then, the artist or label can get a report with measurable feedback at any given time. In addition, the app provides them with accurate data on different aspects of the music, such as how many people liked the song, how many did not, and what the average rating was. They can also see the comments on different aspects of the song.
“BreakingHITS was designed for the industry by the industry to open up a new unsaturated channel of communication between artists, influencers and fans so they can effectively interact in a fresh, engaging and meaningful way,” shared the company’s CEO, Neil Collins. “New artists can get discovered, and established artists working on new music can get real-time feedback and potential collaborations with other artists. Moreover, artists can use BreakingHITS® to identify better and engage a dedicated audience while creating a direct line of distribution to consumers and establishing a personal connection.”
The service is currently in its open beta mode, and its base version is offered free to all music influencers and independent artists. Users are notified when there is a new song that they listen to and vote whether it’s a “Hit” or “Miss.”
As this music discovery app grows its community, they are looking to attract people primarily in the music industry. That includes aspiring musicians, music executives, record labels, artist managers, songwriters, and more.
