Virgil Abloh Securities has announced a music festival called Mirror Mirror to honor Abloh’s legacy. The festival is only for one day.
The late Virgil Abloh founded the creative company.
Travis Scott and Skepta will also host the festival. Among others, Yves Tumor, Pedro, Venus X, Bambii, Rampa, Acyde and Benji B will perform.
Moreover, they honor the event through a limited-edition festival merch capsule. It will contain tees, hoodies, a tote, and a cap. The capsule is set for release on December 3 at Canary—Yellow.com.
Mirror Mirror will take place on December 3rd at Bayfront Park in Miami, Florida, specifically at the FPL Solar Amphitheater. Tickets are on sale on November 23rd. A limited number of VIP tickets will be available. It will provide access to unique seats at Mirror Mirror Music Festival. Holders will also receive limited-edition merch before the event.
Event proceeds go to the Virgil Abloh Foundation.
“Virgil had the ability to bring everyone together to create music,” Abloh’s wife, CEO, and Managing Director of the company, Shannon Abloh, said.
“With his close collaborators, we wanted to bring everyone together to celebrate Virgil – his legacy, his passion, and his care for others. He believed his real work was championing others. And we will continue his work supporting youth in the arts with the launch of the Virgil Abloh Foundation in 2023.”
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Mirror Mirror to Honor
Virgil Abloh Securities announced the festival in an Instagram post, saying, “VIGIL ABLOH SECURITIES announces MIRROR MIRROR Music Festival on Saturday, December 3 in Miami, Florida with net profits to support the VIRGIL ABLOH FOUNDATION.”
The company posted the announcement along with a white background logo with the words “Mirror Mirror.”
In November 2021, Abloh lost his life to cancer, which he had fought for years.
Furthermore, the famous fashion designer served as Louis Vuitton’s artistic director of menswear, Off-White founder, and sometimes a DJ.
His list of artistic ventures includes directing music videos and designing album covers for Pray for Paris by Westside Gunn, Luv Is Rage 2 by Lil Uzi Vert, Shoot for the Stars Aim for the Moon – a posthumous LP by Pop Smoke, and many more.
After the news of his death, stars like Frank Ocean, Tyler, the Creator, and more honored Abloh.
Meanwhile, Travis Scott’s involvement in the event is one of the instances in his stable return to festival events following the Astroworld incident.
The following year, Scott will headline Rolling Loud California 2023 with Future and Playboi Carti.
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