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Music Observer

Success Waits for No One as Gen Z Artist A’dour Jordan Proves that Anyone Can Succeed in Music and Entrepreneurship

With the innovation of technology and the introduction of digital platforms, creative individuals and collectives finally have the opportunity to showcase what they are capable of doing from the comforts of their homes. Musicians no longer need to seek out record labels to build their careers. Young artists like A’dour Jordan have taken advantage of their resources, forging the path they were born to take.

Born in Beverly Hills, California, A’dour Jordan, was gifted with a beautiful singing voice. Her natural talent manifested at an early age, impressing her family members. Proud to see her musical gifts, A’dour’s family supported her ambitions to build a career in music. She would grow up with their encouragement, utilizing her talent to perform for her family and groups of people at their behest.

Earning their praise, A’dour started to delve more into her creativity. She had already shown her potential to dance from a young age, and her desire to perform drove her to polish her dancing. A’dour took great influence from one of this generation’s greatest artists, Beyoncé. Her talent and versatility on the stage laid the blueprint of the career A’dour wanted. With her boundless energy and ability to uplift people, Beyoncé became the kind of musician and performer that A’dour aspired to be. Apart from Queen Bee, A’dour takes influence from artists like Brandy, Sabrina Carpenter, Billie Eilish, and Selena Gomez, to name a few.

A’dour Jordan started to develop her sound, following in her idol’s penchant for high energy. With her unique voice, the young artist settled on making music in the pop genre. As a Gen Z artist, A’dour strives to create music with substance. With digital platforms, bullying has taken an upgrade, making it easier for some people to talk down on others anonymously. A’dour has witnessed how people have been suffering from low self-esteem and decided to create music with a purpose.

Eager to uplift her peers, A’dour has been recording music for kids that establishes motivation and self-esteem, giving them hope that there are endless possibilities of growing up and achieving success in anything they do in life. The young musician utilizes a high energy sound in her tracks, bringing an exciting musical experience that sends her listeners singing, learning, and bouncing out of their seats. Her latest release is called “Famous,” which was inspired after listening to her favorite artists. The song can be found on every music streaming platform, showcasing her determination to thrive in the music industry. 

While her focus is on music, A’dour Jordan has also set her sights on the future as an entrepreneur. As many artists today have started to branch out and delved into entrepreneurship, A’dour also strives to emulate the same desire to leave her impact in other industries. At the mere age of ten, she has already started taking her first steps, creating a clothing line called A’dours Clothes. 

With time on her side, A’dour Jordan is determined to see both of her ventures succeed. She foresees her online boutique growing and including a makeup line for young teens with natural colors of lipstick and lipgloss. Additionally, A’dour hopes to see her brand launch an eyelash line.You can catch more of A’dour Jordan’s music on YouTube A’dour Jordan. You can also follow A’dour on Instagram, Facebook, and Twitter.

AstronautBoyz Incorporated Looks to Challenge the Status Quo in the Music Business

Every so often, a new player enters an industry and starts to disrupt the whole market. Currently, that player in the Colorado and neighboring areas is AstronautBoyz Incorporated, a music production and artist representation company that’s rethinking the entire music business model and bringing more agency and power to rising artists. 

Founded in 2015, AstronautBoyz Incorporated, or ABI to some, started with three goals in mind— empower rising artists in the local scene, bring more authenticity to the hip hop music genre, and help underprivileged artists and communities. Because of their commitment to community-building and quality music, ABI has received many awards and recognitions in such a short time because of their work in the music industry. In 2021, AstronautBoyz was awarded the Professional of the Year Award. Its founder, Adrian Howard, has also received multiple accolades, including many leadership and achievement awards at the local and national levels. He was recently named one of Strathmore’s Who’s Who Worldwide Leadership awardees.

Based in Aurora, Colorado, the business is quickly catching momentum and rising as a significant player in the whole state and throughout central and even western US regions. Its tagline is “We Stay on the Moon,” a perpetual reminder of the company’s culture of disruption and innovation. The company exists for one main reason: elevating artists while also helping the community in the process. 

ABI has built a strong narrative of credibility and trust amongst artists, brands, and other networks in record time. Boasting many client and community projects, the agency remains proactive in delivering hope to musicians, both aspiring and existing, especially among the youth. AstronautBoyz has worked with various artists who have now climbed to significant heights, such as artist BWillz, who broke through the clout with hits like Property Over Monopoly and Rags to Riches. The latter especially has been performing exceptionally well as it continues to go viral on platforms like YouTube and Spotify. To date, BWillz gets up to 4,000 listeners every month. His other tracks include “Big Bag,” “Do the Math,” “Bag and Cheek,” “1 on 1,” “Count it Up,” and many others.

One of ABI’s other remarkable competitive advantages is their vast music professional network that can help artists get feedback within seventy-two hours. It also has an excellent footing in the PR world, which has allowed them to get artists on some of the most significant publications, magazines, and newspapers without fail. ABI artists have been featured on sites, and publications like Thizzler on the Roof, Hip Hop 357, Raptology, Street Money Radio, RapCastle, Artist Weekly, This is 50, Entertainment Monthly, LA Wire, and many more.

The company also continues to thrive through the leadership and strategy of company CEO Adrian Howard, who has spent years as a successful entrepreneur. More importantly, Adrian and the whole team have a passion for music and work non-stop to help deserving artists thrive and grow. AstronautBoyz also continues to create programs that give back, including a recent initiative to give sneakers and school supplies to kids who struggle through poverty. 

AstronautBoyz Incorporated seeks to continually uplift the music industry in Colorado, holding on to the belief that their artists have so much more to offer to the world. To learn more about AstronautBoyz Incorporated, check out its website, Instagram profile, and YouTube channel.