February 8, 2021 - Music Observer

YaThatIsAll Introduces Diverse Music Style With New Deluxe Mixtape

Music Observer Staff on February 8, 2021

Almost every day, new and upcoming artists launch into the music scene to pursue their passion, but very few manage to capture a diverse audience’s attention. Najeeb Al-Amin, best known as YaThatIsAll, is the one percent that has gained the attention of music lovers worldwide ever since he started making music at the early age of 17.

YaThatIsAll is an artist bold enough to challenge the status quo. He aims to reinvent music and set his distinctive trend rather than be a follower, letting his talent and passion guide him on a path to musical greatness. His ambition and drive are recognized by all, and he has worked with major artists in his home city, Chicago, and renowned international artists.

YaThatIsAll is more than a triple threat. He expertly sings, produces, acts, raps in three languages, mixes, records his creations, and masterfully plays multiple musical instruments, including the guitar, keyboard, and percussion. He is the ultimate performer as he also writes his songs in multiple genres. He is always striving to deliver the best to his audience and has partnered with Nigerian pop star 2Face and Chicago rap legend Chief Keef, hosting various musical productions. He is a truly creative individual, continually pushing against the norm and merging his acting, rapping, and songwriting skills to illustrate and pass a powerful message to his audience about his experience in life.

YaThatIsAll is actuating his artistry in a stroke of genius by launching a comic book style fan art alongside his new mixtape. A fan art comic book will accompany each song on the mixtape illustrated lyrics, conveying a visual understanding to his attentive audience. The project will soon be made available via his website and his Instagram. The mixtape is in line with his trademark, rightly named Akata Music Afrobeat Rap Styles, which also integrated his 2015 singles “The Trailer” and “Hold On” in 2018.

Akata Music Publishing is the original Afro-hip-hop trendsetter in Chicago. It has helped groom artists including Fredo Santana, Trey Savage Glo, Chief Keef, Lil Flash, BloodMoney GBE for a successful career in the music industry. YaThatIsAll has shared the stage with other artists, including Malik Yusef, Zzaje, Sharon Jones, and The Dap-Kings, bringing a live performance experience to his audience. He wishes to amass a worldwide audience of music fans that enjoy multi-genre artistry.

When asked the source of his motivation to create his brand, YaThatIsAll shared that he’s inspired by a number of mentors from all over the world. From Digiglo’s Peeda Pan to West African media moguls like Kenny Ogungbe. He goes on to say “One thing they both have in common: they built successful music/multimedia empires while also uplifting the culture and people around them.” Additionally, he admitted that finding himself right next to or a degree of separation from so many top names in the music industry fueled his passion and motivated him to build his brand. YaThatIsAll is vocal about encouraging diversity in the music industry. He raises awareness and uses his voice and talents to promote African and African-American inclusivity in the music scenes. He hopes to set the pace and encourage other up and coming artists to leap their passion and dreams.

To learn more about YaThatIsAll, check out the single “Time” from his upcoming mixtape “Proof Deluxe.” You may also visit his website or reach out to him on Instagram, Twitter, Facebook, and TikTok.

Donald Robinson Running Multiple Ventures to Uplift and Motivate People

Music Observer Staff on February 8, 2021

Coming from a long line of entrepreneurs, Donald Elvin Robinson Jr. watched his father and grandfather run more than one business simultaneously and excel at them. This was all the cue he needed when business ideas started popping up in his head. He has a business background both from his family and had a short experience in college at the Indiana University of Pennsylvania. Donald Robinson has always been the type of person to pursue what he feels passionate about at any specific time. Now, as a 25-year-old, he is an entrepreneur, a Hip-Hop/Rap artist, an author, and a motivational speaker.

His companies include Technology Squad LLC., Black Art Records LLC., where he makes music, and Mental Motivation Ebooks, where he publishes his books. After he dropped out of college, where he was studying business, he began to manage his father’s businesses and properties. He did that for about four years before he decided to launch his own company. He started Black Art Records to push his new music career at the time so he could contribute meaningfully to his community and give back. “I planned to buy as many lands as possible with proceeds from my music and develop the lands to provide low-income housing for families that cannot afford it,” Donald says.

As he tried to build his music career, he also launched Mental Motivation Ebooks, a platform where people can access motivational ebooks and download them. His goal with Motivation Ebooks was to make available e-books that people can read to improve their personal life, cope with life stress and boost their brainpower. The platform also offers financial e-books that teach how to fix bad credit for people looking to finance a new home or invest in a business.

Donald Robinson has been working round the clock to keep his e-book website updated with new content like motivational books and music to improve people’s lifestyles and moods. “I am new as an entrepreneur, but I’m hardworking and dedicated with a lot of talent and experience that will make a big impact in different industries,” he says. He plans to capture college kids, entrepreneurs, music and art lovers, and technology users based in the United States.

Coming from a background where he didn’t have it all was a major factor that motivated Donald to start his companies. His leadership skills are inherent as he grew up watching his father and grandfather running companies and getting the job done. With his companies up and running, he is focused on building them into profitable businesses that can yield revenues high enough to sustain the companies while also giving back to the community.

His five-year goal is to own multiple companies making an annual income of six to seven figures yearly. He also intends to keep sharing knowledge while building new homes for the underprivileged community. As his businesses continue to lift off, Donald Robinson hopes he gets the chance to make the difference he wants in the world.

Learn more about Donald Robinson on his Instagram and the Technology Squad and Mental Strength websites.