The music industry is among the most competitive sectors in entertainment because it comprises thousands of singers, lyricists, musicians, and producers competing for the audience’s attention. Music experienced significant technological changes and evolution in the 19th and 20th Centuries, but the basic elements remained constant. Technological advancement and progress led to innovation in music instruments and recording techniques for enhancing quality without significant changes in dissemination and marketing. However, the emergence of the Internet transformed the music industry by changing how artists promoted music and how people accessed songs. The ability to share and stream songs ubiquitously without restrictions significantly increased competition and industry dynamics. The Internet adversely affected traditional music mediums by offering a new alternative for releasing and accessing new songs. Thousands of singers started using the Internet to develop and release new songs on music streaming and social media sites leading to a significant increase in competition.
The internet and social media sites also created new venues of popularity for many aspiring musicians and singers. The Internet allowed many people to showcase their talents while creating opportunities for reaching global audiences. The Internet also offered new metrics for evaluating artists’ popularity through downloads, views, likes, and subscribers. Numerous metrics portray an artist’s success, including record sales, number of listeners or viewers, profile followers, and social media metrics. However, the number of views, downloads, and likes are notable metrics for evaluating a musician or singer’s success in the modern world. Many prominent singers made their names in music mainly through music streaming and social media sites. Some famous singers who started their careers on social media include Justin Bieber, Ed Sheeran, Shawn Mendes, Charlie Puth, and The Weeknd. Jordan Bolch is also a prominent singer rising to prominence in the music industry through his songs and music videos with millions of views.
Singer Jordan Bass Bolch is a multitalented personality with entrepreneurship, singing, songwriting, and music production skills. Bolch, born on August 27, 1986, into a wealthy family in Atlanta, Georgia, grew up in his hometown with his older brother and three sisters. His family owns one of Georgia’s largest gasoline service station chains, RaceTrac. The prominent singer attended the Bolles School in Jacksonville, FL, and graduated from high school in 2004. Bolch’s passion for music and entertainment compelled him to enroll in the Cinema and Television (CTV) graduate program at the Meadows School of the Arts at Southern Methodist University (SMU) in Dallas, Texas. Bolch graduated with a Bachelor of Arts degree in 2008 with a major in cinema and video production from SMU. He later completed a Master of business administration (MBA) degree from Emory University in Atlanta, GA, in 2012. Jordan Bolch started his professional career by working in his family business and becoming a board member. He also created the Swirl World frozen yogurt brand in the RaceTrac service stations throughout the Southwest.
Rising to Prominence
Although Bolch belonged to a business family with a large empire, his interest and passion for music compelled him to pursue a music career. The singer established the Jordan Bolch Studio after meeting famous music producers Patrick Collier and Richie Schwab. He founded Auricle Studios with production facilities in Miami, FL, and Atlanta, GA. Bolch later co-founded Six Feathers, an athleisure and luxury streetwear brand based in Atlanta, GA. He is also the co-owner of the animation editing and multimedia production studio Media Monsters, based in Miami. Jordan Bolch rose to prominence in the music industry through music production and singing while garnering millions of views on video and music streaming sites.
Music Career
Bolch Started his music career in 2015 and released his first studio album, Slide through the Jordan Bolch Studios. He also started his performing artist career in the same year by performing in front of a live audience at the Buckhead Theatre in Atlanta, Georgia. The singer opened for Bobby Brown at the Georgia Power and Coca-Cola 4th of July firework extravaganza in 2017 and performed with Akuarium at the Imagine Music Festival. Bolch later performed at the Bolles School Homecoming and opened the GA Music Awards at the Grand Opera House in Macon in 2018. The singer and music producer released three studio albums and several EPs featuring Akuarium during his music career. His music videos garnered millions of views on YouTube and other streaming sites due to the catchy tunes and compelling lyrics. Bolch’s recently released a new music video for his song B.U.T.R., Pt.II on Apple Music and YouTube, receiving over a million views on YouTube. The singer is planning the release of his anticipated album in the next few months through his recording studio.
