October 25, 2024 – KidSuper Records, the latest venture from KidSuper founder Colm Dillane, has announced the release of its first official single. The record label’s inaugural track, “Big In Da Game,” brings together two influential voices in rap: British hip-hop artist Giggs and American star Quavo. This track acts as both an anthem and a statement, merging KidSuper’s eclectic fashion world with the dynamic energy of hip-hop.
The Origins: A Meeting in Brooklyn
The collaboration traces its roots to Brooklyn, where Dillane and Giggs first connected outside KidSuper’s headquarters on Roebling Street. Giggs was in town filming with Dave East for his track “Starlets,” and he stopped by KidSuper HQ to meet with Dillane. They connected over their shared creative visions, which led to the development of “Big In Da Game.” The track had its first live performance at KidSuper’s STRING THEORY A/W 24 fashion show during Paris Fashion Week, where Giggs performed it on stage to an excited audience.
The performance attracted Quavo’s attention, who was also present at the show and later joined Giggs on stage during the afterparty. Impressed by the track’s energy, Quavo added his verse to the version released today, introducing a transatlantic flair to “Big In Da Game.”
A Music Video with Style and Substance
Accompanying the single, KidSuper Records has released an official music video that’s as bold as the track itself. Featuring Giggs, Quavo, and Dillane dressed in pieces from KidSuper’s latest collection, the video brings a distinct visual style inspired by British gangster films such as Peaky Blinders and Snatch. Directed and produced by KidSuper Studios, the video integrates Dillane’s artistic vision with hip-hop’s raw intensity, creating a gritty yet stylish atmosphere that complements the track. Each frame is meticulously styled to highlight KidSuper’s unique aesthetic and showcase the STRING THEORY collection, further blending the worlds of music and fashion.
The Vision Behind KidSuper Records
For Dillane, music and fashion have always been core elements of KidSuper’s brand identity. He notes, “Since day one, music has been a huge part of KidSuper. From working with artists to making album covers, merch collaborations, and even housing recording spaces, we’ve always sought to blend these worlds. KidSuper Records was a dream, something we even created merch for years before it became reality. Now, to have our first official release with artists like Giggs and Quavo, it’s surreal.”
KidSuper’s move into music has been long-awaited. Over the past decade, Dillane has collaborated with iconic artists across various genres, from Kehlani to The Rolling Stones and J Balvin, designing merch, providing creative direction for album art, and creating stage designs. KidSuper Records continues this vision, aiming to unite music and fashion under one artistic vision and offering a fresh perspective to both industries.
Giggs and Quavo: Two Icons, One Track
“Big In Da Game” is a cross-continental collaboration that brings together two celebrated artists known for their unique contributions to hip-hop. Giggs, often referred to as “The Landlord” of UK rap, has a career spanning over a decade and is credited with pioneering British rap on the global stage. His debut, Walk In The Park (2008), laid the foundation for the UK rap scene, and he has continued to gain recognition with his recent work on Zero Tolerance (2023), featuring collaborations with 21 Savage and Popcaan. With over 900 million streams globally, Giggs remains a central figure in UK rap, his influence extending worldwide, with co-signs from high-profile artists like Jay-Z and Drake.
Quavo, meanwhile, has been a leading figure in American hip-hop since his rise with Migos. As a multi-platinum artist and producer, Quavo’s solo career took off with Quavo Huncho in 2018 and expanded with his latest album, Rocket Power (2023). Known for his collaborations with artists such as Madonna and Justin Bieber, Quavo has positioned himself as a global icon in hip-hop, merging broad appeal with artistic versatility. His verse on “Big In Da Game” adds a new layer of charisma to the track, blending harmoniously with Giggs’ distinct style to produce a song that resonates with both UK and US audiences.
A New Era for KidSuper
With the launch of KidSuper Records and the release of “Big In Da Game,” Dillane is aiming to establish KidSuper’s presence in the music industry. From designing for Louis Vuitton to winning the Karl Lagerfeld Prize at the LVMH Awards, Dillane’s career trajectory reflects his commitment to creativity across multiple disciplines. The debut of KidSuper Records marks another chapter in his creative journey, building on years of collaborations with artists and creatives worldwide.
“Big In Da Game” is now available on all major streaming platforms, inviting fans to explore KidSuper’s entry into the music world. This release reflects KidSuper’s belief that creativity knows no boundaries, whether in fashion, music, or visual art.
For more information, contact KidSuper Records or tune into [KidSuperRecords.com](http://kidsuperrecords.com) and catch the music video release at 5 PM BST. KidSuper Records is here, ready to change the game.
Watch Big In Da Game on YouTube here: https://youtu.be/ePBcCteMae0.
Published by: Holy Minoza
