Individuals will come up with novel approaches to expanding their businesses, thanks to the Internet’s plethora of options. Creating an audience and capitalizing on social media followings is now easier than ever. Dan Mace, a viral content creator, is already working to improve the world. An unusual mixture of ardor and drive powers Dan Mace’s hectic schedule.
Dan Mace, a South African filmmaker, and MrBeast, an American YouTube personality, have formed a collaboration under the moniker Beast Philanthropy, with Mace serving as the channel’s Chief Creative Officer. MrBeast, whose actual name is Jimmy Donaldson, has more than 129 million followers and a total of 210 million YouTube viewers across all of his channels. This is a massive audience for his work, amounting to around 1.8% of the global population.
MrBeast’s charity channel launched in September 2020 with the goal of helping end global hunger, homelessness, and joblessness. The channel uses the influence of social media to aid in the fundraising and publicity of charitable organizations. The pledge of the Beast Philanthropy channel is to donate all proceeds from advertising, sponsorships, and item sales to charity.
Mace was an established filmmaker, YouTuber, and company owner when he was introduced to the Beast Philanthropy group. Towards the year’s end, they approached his production company, JOE, requesting assistance with a video shoot in South Africa. The announcement that Beast Philanthropy will spend the next six months re-creating an orphanage in Khayelitsha, Cape Town, was met with widespread praise. The new video from Beast Philanthropy marks the beginning of the massive undertaking of refurbishing 12 homes at the orphanage and committing to giving some financial assistance to the charity to help keep their doors open.
Mace accepted a job as the Chief Creative Officer at the Philanthropy Channel because he believed it was a natural progression from his previous work. He joined YouTube hoping to use his distinct storytelling style and point of view to effect positive social change.
It will be difficult for Mace to maintain the channel’s familiarity with its viewers while he and his production team overhaul the channel’s appearance and feel in his role as Chief Creative Officer. According to Mace stated, “It’s important to strike a balance between attracting many viewers and keeping their attention and creating material that moves and inspires them. Films that are aesthetically pleasing but lack “entertainment” value tend to underperform in the marketplace. Finding that sweet spot in the beginning, will be a problem.” I don’t believe it’s ever been done on YouTube, so we’ll be establishing a new genre of filmmaking on the site, which is exciting,” he said.
The alliance between Dan Mace and MrBeast is promising, and it might usher in profound global changes by 2023. Mace’s expertise as a filmmaker, combined with MrBeast’s massive following, means this initiative has the potential to be a force for good in the world, bringing about positive change via the medium of social media.
It is becoming more apparent that individuals who seek to succeed in the ever-evolving digital landscape will need to take the initiative and put in the necessary effort. Whatever happens in this space, you can count on Dan Mace to be at the forefront of it.
The Beast Philanthropy video is available here: https://youtu.be/nhxfqslxna4
Anyone can watch the announcement video that Dan has posted on YouTube here: https://youtu.be/36Z4i_VFM4U
