Many creatives have trouble finding the resources to start and finish the projects they’re working on. In this current digital economy, more businesses are looking to develop entertainment media products. Creative assets such as music, videos, and live events are needed for brands to connect to their audience.
However, individual creatives and businesses have trouble finding work in the gig economy. Studies show that more than 70% of creative professionals have trouble finding work in their respective industries because of insufficient pay. Because of this, most work multiple jobs leaving less time for their creative projects.
However, almost every industry has a demand for creative work. The creative economy is important, with trends suggesting that it will have grown by over 40% by 2030.
With growth impending, creative professionals are in need of a centralized way to source their work and guarantee income.
Find success in the creative economy
Stooty™, a New York-based tech startup, has launched a production agency helping businesses with their creative projects. Stooty saw the difficulty artists and creative businesses face when it comes to finding work and hiring talent.
Founders Dante Richardson and Deleon Alfred are seasoned talent managers with a passion for helping creatives connect and thrive.
“We want to basically inspire the kids that come from the same background as us to get into tech,” Richardson said. “We feel like if we made it, these kids can make it, too, if they focus on school and try to build something for the community. Most of these kids from black and brown communities want to use their creativity in their future professional careers. Stooty will help them do this at a high level.”
“We decided to create a model where you could take your home studio, build it and rent it out to creators who actually need space for production. The same goes for your skills,” Alford added.
Stooty Production House will help brands develop entertainment & media content. Brands can create music, TV shows, movies, live events, podcasts, and any other form of media to enhance the brand’s customer experience and increase engagement with audiences for more sales of their main products or services.
“Stooty’s goal is to increase the demand for creative production by showing brands that media is a key marketing tool and the highest form of content to turn customers into fans. Once a customer becomes a fan, their loyalty to the brand will increase sales, generate royalty revenue from streaming content, and any competitive products and services will be enemies to the loyal fan base,” says Richardson. “On the flip side creative workers would see the opportunity of increased income and gigs brands expanding their creative productions.”
Stooty will help you manage your creative enterprise with advanced software tools and a production & marketing team.
Music producers, songwriters, studio engineers, videographers or any other type of creative producers can create and connect with their target audience here.
