By: Matt Emma
New Artist has the music industry talking.
Music has been a part of Avgusta’s life for as long as she can remember, and even on the day she was born, the nurse said, “This girl is going to be a singer” because she cried so loudly.
Now the 21-year-old pop singer is belting out tunes professionally with the release of her newest single titled “Right Now,” which is a fun, catchy song showcasing her vocal range.
“I hope this song finds its people just as I hope my upcoming songs will find theirs,” she says. “I am excited to enter this new chapter of my life.”
Avgusta attended preschool in London, where she fell in love with musicals, notably “Phantom of the Opera” and “The Lion King.” She learned the scripts and all the songs, which have stuck with her to this day. It was this “abnormal love” towards opera music and musicals that started her musical journey, which eventually found its way into the world of pop and covering artists like Britney Spears, Beyonce, Rihanna, and Christina Aguilera.
She notes that as she got older, she has found the music industry to be cutthroat. Avgusta had five managers take advantage of her, feeding her lies and sucking money out of her. It is hard to trust anyone, so at the age of 19, she dropped her manager and took it upon herself to run the show.
Although Avgusta is managing herself at the moment, she mentioned that if she were to cross paths with a manager who shares her creative vision, she would be open to collaborating to advance her career.
Avgusta writes all her own material and loves to bounce between genres, noting that she has a love for pop, pop-rock, alternative pop, hip-hop, EDM, rap, techno, and more.
“This is my creativity, my safe space, my craft, my art, my heart,” Avgusta says. “I grew up with an extremely diverse music taste, listening to Whitney Houston and then blasting Skrillex in my room. Along with pop and other genres, I also love dubstep, EDM, and Techno. I love it. Can’t wait to blast out my tracks at an electronic music festival.”
Avgusta took a moment to answer some questions about her new track, her life as a musician, and what fans can expect from this rising star.
Tell me about the new track “Right Now.” What inspired it? Is it based on a real-life scenario?
“It is the feeling music gives me, the adrenaline, the high it gives me. I don’t drink or smoke, I don’t enjoy clubbing, nor do I go clubbing. My high is music. It is one of my safe spaces.”
Tell me about your creative process when making a track. Do you normally write with a beat in mind? Tell me about your strategy.
“Honestly, I had an idea, the concept, so I went over to my laptop, made a beat, put my headphones on, and started singing whatever came to my mind. I then sent my recording file to my sound engineer, Misha Komlev, and he made a new beat (the one you can now hear in the song) as well as mixed and mastered my vocals. We worked on finalizing the track together, and here it is. The song just wouldn’t have been the same without Misha. I used to love going to the studio as a kid, but as I grew older, I became slightly more introverted, and I feel like recording a song is very intimate for me. God bless, I am truly grateful for the ability and privilege to own the right equipment to set up my mini-studio at home. That’s where I record at home. I feel safer this way. I like recording alone. It is a beautiful moment and a beautiful feeling.”
Being in the music industry all your life, how would you say that you have evolved from a young artist covering your favorites to pumping out your own tunes? Have you always focused on multiple genres, or is there a way you lean?
“The first song I ever wrote was called ‘Take action.’ I was 12 years old and frustrated about all the horrible things going on in the world. It is actually a pretty deep song. Maybe someday I will release it for the world to hear. Ironically, it was pop, rap, and a dubstep mashup song. I think that definitely answers the question of me focusing on multiple genres. Ever since I was a kid.”
You mention that you have overcome obstacles, from health to having managers and people in the industry take advantage of you. Have you been able to use overcoming that in the making of your music?
“I had health obstacles as a child, that’s why we had to move out of the UK. I would wake up choking at night, not being able to breathe. My parents decided it would be better to move to a place where the air is cleaner and where they knew the right doctors. Regarding the managers, they maybe took my money, but they didn’t take my passion, and I wouldn’t let them. Gotta keep going.”
What would you say your greatest strengths are as a musician?
“Creating, singing in different tones and voices, songwriting, and staying involved in the creative process of all my projects.”
What would you say drives you most as a musician? Why is it your drug, as you said?
“Listening to what comes out of my recording sessions. Listening to myself record hearing the results, and seeing the results. Then showing the song to my family and friends and seeing their reactions.”
Are you currently working on anything new? What can listeners expect for the future?
“I am working on releasing new music and music videos for my followers and supporters. Expect to see and hear some really cool stuff.”
What is your goal as a musician?
“My biggest goal as a musician is to help people with my music. I genuinely mean it. I know this sounds cliché. I want to connect people, and my goal is to give them that amazing feeling I feel when listening to my songs.”
Why should people be checking out your music? What sets you apart from the rest?
“They can find all sorts of genres with me. If they want something new, my page will soon hopefully have many, many tracks to choose from with different aesthetics and sounds.”
Be sure to check out Avgusta’s new single “Right Now” available now!
Links to all streaming services and her YouTube Channel: https://ffm.to/77vmyrx
