Dylan Blau Teams Up The 101 Wine Press To Perfectly Blend Social Media, Local Music, BBQ and Wine Tasting!
Dylan Blau is no stranger to disruption. After turning the dog training world on its head with viral content and digital business coaching, Blau is now pouring that same creative energy into a new mission, reviving California’s struggling wine industry through the power of social media. His latest venture, @CaliforniaWineList, is giving local vineyards a much-needed spotlight, drawing new attention to small producers who have long been overlooked.
A seasoned consultant, Blau brings a rare combination of old-school marketing wisdom and uniqu social media insight. Based in Monterey County, he’s working directly with restaurants, wineries, tasting rooms, tea companies, and other small businesses to help them find their voice, and audience, online. “The wine industry has been on a slow decline for over a decade,” Blau says. “We’re no longer in the golden era of wine. But we could be, if we make one significant change: use social media.”
Blau argues that while industries like beer, spirits, and ready-to-drink cocktails spend billions on branding and cultural relevance, wine has lagged behind. “The wine world has a marketing problem,” he says. “People want to engage with stories, personalities, and experiences. If the wine industry doesn’t start showing up where the attention is, online, it will keep fading into the background.”
He’s not just talking. Through @CaliforniaWineList, Blau showcases hidden gem vineyards and under-the-radar labels, helping local producers get noticed by their community and tourists alike. His platform isn’t built on polished commercials or paid influencers, it’s a raw, behind-the-scenes documentary approach that invites viewers to experience the wine and the people behind it. “Authenticity is everything,” he says. “People connect with real stories, not sales pitches.”
Still, it’s not just about content. Dylan’s philosophy includes creating experience-based events that merge music, wine, food, and local culture. His vision is simple but bold: combine the region’s incredible wines with live performances by local musicians, DJs, artists, and chefs to turn tasting rooms into destinations. “It’s not enough to just pour a great wine anymore,” Blau explains. “You need a story, a vibe, a moment people want to capture and share.”
Now, he’s calling on the local creative community to collaborate with Monterey’s wineries and restaurants. His goal? To build a culture around California wine that celebrates not just the drink, but the people and passion behind it. Dylan is asking people with a venue to use it to lift up their local artists and make more memorable experiences for people in the community. There are thousands of people in the Monterey County area looking for a good time, but doing something once a month isn’t enough.
A great example of a business doing this perfectly is the 101 Wine Press in Prunedale, California. Owner Nick Olson originally opened it as a wine tasting room for Kevin Olson Vineyards, their family estate only a few minutes drive from the restaurant. Fast forward to 6 years later and they are now a BBQ destination spot and live music venue. They host local talent every weekend, with over 50 shows a year usually featuring multiple artists on the weekends and combining that with DJ’s so the party never stops. On top of that they have regular trivia, karaoke and stand up comedy nights. As you guessed they are on social media getting millions of views for showing off their customers having fun dancing and getting amazing footage for the local talent performing at their venue. Dylan urges wine tasting rooms to consider doing more than offering a cheese plate. The 101 Wine Press pairs BBQ with their wines for one of the best wine tastings in Monterey County from 12-4pm Tuesday through Sunday; while at the same time creating a nightlife scene that has become a hot spot for locals.
Blau’s influence in digital marketing is already proven. With over a decade of experience and nearly a million followers across social platforms under his @WeAreDogTraining brand and @CaliforniaWineList, he’s built a reputation for bold, unfiltered content that resonates. His viral videos have racked up billions of views, and his unique integration of storytelling with sales systems is now a blueprint for businesses wanting more than likes, they want results.
Customers are craving new experiences, they want to be blown away. People want to go on social media and see that you did something awesome and be upset they missed it. As a business you have to be smart enough to offer people a chance consistently to be part of that experience. Blau said most people either love or hate him because he’s not afraid to say what needs to be said vs being politically correct. That unapologetic confidence, paired with a deeply rooted drive to help others grow, makes him one of Monterey County’s most dynamic figures and resources for social media marketing.
The wine industry may have missed the first wave of social media, but with Dylan Blau at the helm of a new kind of wine list, one built on culture, community, and conversation, California’s vineyards might just find themselves entering a new golden era.
To follow the movement, visit Instagram.com/CaliforniaWineList.