From Songwriter to Frontline Artist

Before stepping into the spotlight, Reyan built his reputation behind the scenes, penning tracks for some of the biggest names in Latin urban music. His songwriting credits include collaborations with icons such as Dalex, Arcángel, Yandel, Randy, J Balvin, and Omar Courtz. His ability to create lyrics that blend street authenticity with commercial appeal made him a go-to composer for reggaeton and Latin trap heavyweights.

However, Reyan was not content to remain behind the scenes. Fueled by ambition and armed with a deep understanding of urban music, he transitioned from songwriter to recording artist, quickly gaining recognition for his fresh voice and distinctive storytelling.

The Rise of Reyan Quality: Recent Releases

In the past year, Reyan Quality has made it clear that he is here to claim his space among the new leaders of Latin trap. His latest singles, “Urban Outfitters,” “FJG,” and “Fetty Wap,” showcase his versatility, raw talent, and deep connection to the culture.

“Urban Outfitters” ft. Brray This bilingual trap anthem captures Reyan’s real-life experiences as a young artist hustling through the streets of Miami while working in retail. The song, featuring Brray, one of Puerto Rico’s prominent trap voices, delivers a mix of street wisdom and ambition, resonating with listeners who understand the struggle behind the hustle.

“FJG” ft. Brray & Erios Released under the L-O-N (Las Ovejas Negras) collective, “FJG” is an explosive club anthem that embraces the darker and more ambitious side of trap. Produced by Hydro, the song is inspired by the symbolism of high-denomination U.S. dollar bills—Franklin, Jackson, and Grant—representing power, success, and luxury. With heavy 808s and hard-hitting verses from Reyan, Brray, and Erios, “FJG” is quickly becoming a street favorite.

“Fetty Wap” Reyan’s latest solo single, “Fetty Wap,” further solidifies his artistic identity. The track combines cinematic production, a signature of his evolving sound, with lyrics about ambition, resilience, and the ever-present grind of street life. It’s a powerful representation of the new direction Reyan is taking as he preps for his upcoming EP, “Touchdown.”

Reyan Quality & The New Wave of Latin Trap

As the genre continues to dominate global charts, Reyan represents a key figure in the next generation of Latin trap artists. According to West One Music and The Eagle, Puerto Rico is currently the epicenter of Latin trap’s new wave, exporting a steady stream of talent that is reshaping the genre.

Reyan Quality: The Puerto Rican Songwriter-Turned-Artist Leading the New Wave of Latin Trap

Photo Courtesy: @navi.visuals / Rise Management

While legends like Bad Bunny, Anuel AA, and Ozuna brought Latin trap to the global stage, artists like Reyan Quality are evolving the sound by incorporating modern aesthetics, personal narratives, and bilingual flair. Reyan’s ability to balance mainstream appeal with underground credibility makes him one of the exciting names to watch.

As he gears up for the release of “Touchdown,” his debut EP, Reyan Quality, is proving that he is not just following the Latin trap wave—he is shaping its future.

Published by Joseph T.

Overcoming Odds: How Jordan Bolch Forged His Path in the Music Industry

Music Observer Staff on April 4, 2025

By: Chris Gallagher

The music industry often feels like an exclusive club where success hinges on connections and luck. For those without a direct path in, the climb can seem daunting. Jordan Bolch didn’t just navigate these challenges—he found creative ways to move through them. With a deep passion for music, an entrepreneurial mindset, and a consistent commitment to his craft, Bolch has developed a career that combines sound, style, and visual artistry, demonstrating that success can take many forms when driven by vision and effort.

A Sound Influenced by Timeless Icons

Bolch’s journey in music was shaped by the influence of classic artists like Elvis Presley, Frank Sinatra, and Billy Joel. Their ability to craft melodies that stood the test of time inspired him to explore his own unique sound. Blending elements of pop, R&B, and electronic dance music, Bolch has created a style that he continues to evolve in response to both personal expression and audience connection. Rather than chasing trends, he focuses on building a musical identity that feels both modern and rooted in classic sensibilities.

Breaking Through in Music and Business

Unlike many artists who enter the industry through long-standing connections, Bolch began his career with limited access but a strong drive. He gradually built his foundation by focusing on skill development and creative output. His entrepreneurial drive led him to co-found Auricle Studios, a recording facility based in Atlanta, and Media Monsters, a creative production company. These ventures have supported his musical vision while providing platforms for collaboration and artistic experimentation.

Maintaining a degree of creative control through entrepreneurship has helped Bolch pursue his projects with more flexibility, a decision that has contributed to his ability to explore across disciplines.

Overcoming Odds: How Jordan Bolch Forged His Path in the Music Industry

Photo Courtesy: Jordan Bolch

Music That Connects with Audiences

Bolch’s commitment to his artistic direction has steadily grown his audience. Albums like World Tour, Algorhythm, and Recalibrated have garnered millions of streams across major platforms, allowing his music to reach listeners in diverse regions. His recent tour alongside Nick Carter of the Backstreet Boys introduced his work to audiences throughout the United States and Canada, further broadening his exposure.

His interest in visual storytelling is another facet of his creativity. Bolch is actively involved in the direction of his music videos, which reflect his perspective and blend audio with visual expression. His video for “911,” for instance, has received over a million views, highlighting growing engagement with his visual work.

More Than Music: A Lifestyle of Discipline and Creativity

Bolch’s dedication to his craft goes beyond songwriting and performing. He incorporates health and fitness into his daily routine, recognizing the connection between physical wellness and long-term creative energy. This focus on personal discipline supports his ability to stay productive and engaged, both in business and in music.

He sees well-being as an integral part of the creative process—where clarity, energy, and consistency play key roles in producing meaningful work. That intention is often visible in the polished execution of his projects, whether in the studio or behind the camera.

Looking Ahead: A Global, Multidimensional Vision

Looking forward, Bolch continues to explore how music, fashion, and visual media can intersect in new and innovative ways. He is focused on expanding his creative reach while remaining aligned with his personal artistic vision. His work across disciplines—music production, design, and storytelling—offers a glimpse into the evolving role of modern creators.

Through his projects, Bolch hopes to encourage others to pursue creative paths on their own terms. His story serves as a reminder that persistence, experimentation, and self-trust can all play a role in overcoming creative challenges.

Discover more about Jordan Bolch’s music and creative ventures at jordanbolch.com, and follow his journey on Instagram, YouTube, and Spotify to stay updated on new releases and behind-the-scenes content.

Published by Joseph T.