Music Observer

El Bosso on Beating the Odds and Rising as a Must-Watch Artist in the Music Industry

It is easy to dream but translating that into reality is a whole another story. While adults often tell children to aim for the sky, they frequently fail to mention just how difficult it is to get there. As an independent artist, El Bosso is intimately privy to the challenges that come hand in hand with trying to achieve his goals in life. He neither had a guidebook nor a set recipe for success, but over the years, he has learned that what matters most is putting faith in one’s potential and adapting a go-getter attitude.

Widely considered a must-watch personality in the music industry, El Bosso, born Bryan Jones, hails from Florida and is setting his eyes on dominating the global scene. Growing up, he has always had an affinity for rhythms and beats, developing an interest in music early on, thanks to his grandmother, who always has tracks playing in the background. Years down the road, that initial interest blossomed into a deep-seated love for the craft, and this multi-talented figure started carving a path toward the highly competitive space while surrounded by fellow friends who shared his passion. 

Armed with an arsenal of skills and the determination to establish his name, El Bosso poured his heart into the craft. In 2015, he managed to capture the interest of a local club, only to have his creative endeavors put on hold when he suffered from a heart attack. In the face of this serious ordeal, the inspirational icon did not allow the setback to hinder him from materializing his dreams, and four years later, he would be dropping a track titled “10 AM.” Deeply personal, “10 AM” provides listeners a glimpse of the horrific experience he and his son suffered from when their home got invaded. 

Apart from his top-notch discography and distinctive artistry, El Bosso is known for exploring topics and sharing stories that resonate with people worldwide. From the get-go, he has stood as a beacon of hope, especially for those who are struggling. Through his music, he sends across important messages about bouncing back from bad situations and turning them into stepping stones for success. Additionally, this purpose-driven musician does not hesitate to disclose what has hindered him from the past, tackling subjects that other artists may not touch on for fear of being perceived negatively.

“My fear and insecurities have caused me a lot in the past,” El Bosso recalls. Today, he embraces these emotions as a natural part of being human, encouraging others to continue moving forward even amidst uncertainties. Given the rise of social media, he particularly wants to highlight how crucial it is not to be swayed by the numbers artists see on their profiles. “Do not be discouraged by the number of likes or traffic you generate on any social media,” he expounds.

With his love for music and commitment to making a mark in the music scene, El Bosso is set to cement his name in the coming years. On his way to the top, he plans to capitalize on his own experiences to serve as a source of inspiration for other aspiring artists and established musicians.

Learn more about El Bosso by visiting his Instagram page.

Karma The Artist: Reaching Global Prominence from the Streets of LA

For Los Angeles-based singer and songwriter Karma The Artist, the word is not only a part of her brand; it is part and parcel of everything she does and has been involved in since she was 7. Los Angeles-based singer/songwriter Karma The Artist not only includes the word as part of her brand, but she has also personified it in everything she does since she was 7-years-old. 

Karma owes her influence to some of the music industry’s brightest and most talented stars, including Teedra Moses, Aaliyah, Ryan Leslie, Missy, Drake and Michael Jackson, to name a few.; little wonder she mergers her beautiful and introspective songwriting with her soul-stirring vocals. 

This rare and remarkable mixture of ability has provided her the opportunity to share the same stage with a wide range of artists, including Joyner Lucas, Marques Houston, Tyga, Chris Brown, Isley Brothers and Maze & Frankie Beverly, at several legendary venues like The Staple Center, House of Blues, The Kodak Theater, and more.

Karma has a degree in Sound Engineering and Post-Production; hence, she is responsible for writing and producing the majority of the tracks on her critically acclaimed mixtape, “The Good Karma Project,” in 2012. This creative work has received glowing reviews from established media platforms such as The Source, Urban Magazine, This ENT., Entertainment Monthly, 953 Jamz, Pitstop Musicians, YV Mag, Buzz Music, Voyage LA And many more. She followed up her mixtape by releasing singles such as “The Birthday Song” and “Cry,” both of whom have garnered over 250,000 plays across major streaming platforms, including Apple Music, Tidal and Spotify. 

As her latest smash single “Before It’s Over” continues to gain momentum on DSPs, it is a record that speaks to one’s ability to fight for love rather than just walking away. It’s a bold and daring statement of desire to stand in the line of fire and vulnerability. 

However, despite her fame and meteoric rise, Karma has not forgotten her LA roots, especially the LA artists. Through her company Good Karma Entertainment, Karma provides a safe space for music acts to create their success under her tutelage. 

Away from music, Karma is involved in several non-profit organizations as her way of helping the people and giving back to society. She is the founder of Find Your Karma, a non-profit organization that helps people who have lost their way with several free resources such as mental health evaluations, job placement, and relocation to help them regain control over their futures. She is also the founder of Treble Girl Ent. is a boutique music agency providing services, resources and support to underprivileged and underserved women in the industry.

On her motivation, she said, “I was motivated to build my brand by my passion to keep the music alive. As the industry transcended, so did the need to have a brand even before the world knew who you were. You can sustain a brand until the passion projects you want to do are a feasible concept.”

Asked where she sees herself in five years, Karma says she sees herself as a household name as a result of her consistent contributions to the world of music, radio, tv/film and philanthropy as well. Also, as a company, she would like to be the leading liaison and one-stop for all things women in the industry and the world alike.

Learn more about Karma by visiting her website.