Music Observer

Music Industry Veteran Stacey Monique Contribution to Latest Web Series, The Bitch in 4B

The music industry is one of the most dynamic sectors today because there is no proven strategy for success. Many have tried, several talents have gone unnoticed and hardworking individuals with the right attitude have failed to crack even the periphery of the highly competitive and unforgiving show business. However, despite how impossible success in the music industry sounds, only a handful of creators have managed to stay in the game for a decade. In contrast, even fewer people have done more than two decades and still counting. Fresh from releasing a new single, Stacey Monique 35 years in the music industry is a testament to her longevity and consistency. 

Considered to be in a class of her own, Stacey Monique is a singer and songwriter from the Bronx, New York City. Her music career is a marathon, having started singing back in 1986 as a member of Adlai E. Stevenson’s Gospel Choir. After that, she competed in school talent shows, where she won several prizes for her standout performances and vocals. Through the years, Stacey has distinguished herself in the entertainment scene thanks to her mastery of the art and the ability to channel her creativity into endeavors that even the average person can relate to.

Across a career spanning more than three decades, Stacey has done background vocals for several artists. Over time, her ability to evolve with time and trends keep her at the forefront in the industry as the first choice for many A-list stars, including the new generation. She is pushing pop culture towards a younger audience of mainly Gen Z and Millennials.

Away from music, Stacey has been active on Television for many years, having been a part of several Urban Web Series, and working alongside some of the industry ‘s finest. Her latest work on TV is “The Bitch in 4B.” She recorded the title track and is set for release on November 12, 2021. 

Stacey Monique’s experience in entertainment and media cuts across every facet as she has anchored, hosted and done interviews on postmyfresh.com with new school indie artists such as Da Baby, JPride, BlaccZacc, and The Resan, among several others, therefore cementing her place as one of the few creatives who have had stints in Music, Television and Media. 

Stacey hopes to inspire more mature and middle-aged women to not give up on their dreams or let their age deter them from pursuing what they believe in as a symbol of longevity and consistency. Instead, they should let it drive them, and with the right attitude, there is no limit to how far they can go. “Five years from now, I see myself successful and creating music to inspire women.” She said. At the moment, there is no stopping her in her quest to retain her hold on the media and entertainment industry in general. 

Connect with Stacey Monique to learn more about her craft by following her Facebook and Instagram Page.

Ayestí Branching Out From the Traditional Musical Path to Success

For the last few decades, the road to musical renown and success has been pretty much templated for most artists. Anyone who has made it big started with a traditional label that would help grow influence, only to leave artists penniless and clueless about what brought them to their demise. Rapper and artist Ayestí believes that there is a better way than that. Accordingly, he feels that he’s much closer to a more holistic version of success than most artists who have “made it” in the music world. 

Adrian Thomas Townsel, better known by his screen name Ayestí, was born on March 2, 2000, in Lima, Ohio. The musician likes to think of himself as an artist more than a rapper. The musical artist has picked up an undeniable gift for storytelling, creating complex melodies and crafting catchy hooks and lyrics masterfully. To date, the musician has gathered over one million listens from all over the globe and tens of thousands of followers on social media.

Before coming into music, Adrian was an A-grade student who excelled in academics for most of his school life. He took up studies around finance and math and would later graduate with flying colors. But upon entering the real world, he realized that he didn’t want to live a corporate pipedream, hating the idea of losing half of one’s life to a nine-to-five job that’s simply there to provide upkeep. From that point, Adrian Thomas would turn to music and make it his calling. 

Growing up, the artist created music with a friend who went by the name “SpaceBoii.” Together, the duo created highly electric music that showed endless worlds of possibilities in the music industry. Sadly, SpaceBoii would lose to a bout with suicidal thoughts and ended his own life at a young age. As a tribute to his partner in crime and friend, Ayestí would release the song “Uber Everywhere” using SpaceBoii’s favorite music production apps. Later, he would take the track down.

Like most artists who know the business side of music, Ayestí believes that music’s landscape is quickly changing. The strategies that worked ten years ago are no longer the best routes to success. Ayestí has observed a new path and has taken a more independent approach. As a result, he’s not only happier but also has more control over his material and greater freedom. 

January of 2021 would prove Adrian’s most significant year as he would hit over 10,000 streams on Spotify for his first single, “Mind Games,” which he achieved on the first month of release. In the beginning, he went with 4gmusiq as his rap name but later adopted the name Ayestí instead for the long haul. The artist appeared on news channels like CBS and Fox-affiliate news stations. 

Before “Mind Games’” success, Adrian Thomas Townsel made headlines for his EP single, “Martian,” a track that would become a fan-favorite and appear on thousands of playlists and YouTube channels like “Royal Vibes” and “RapLayer.”

Armed with this knowledge, Ayestí hopes to make a label in the future that adapts this updated template to musical success. “I see myself helping new artists push their music out the real way and helping people achieve their goal,” shares the artist. 

To keep up to date on the artist’s quest for a better music business template, follow him on his website and Instagram profile.

How East Atlanta Montana Overcame His Troubles to Become a Rising Artist in the Music Industry

Growing up with a single parent, especially a father, can make children wonder what it is like to have a male role model. For sons, it leaves a hole that they feel they have to prime over. With no one to look up to, Demonta Stephens had to go through more than most people do in their lives. However, he overcame many obstacles and is well on his way to cementing his name in the music industry as East Atlanta Montana.

Demonta Stephens hails from an area in Atlanta, Georgia, known as Zone 6. The area was known to be tough, and Montana’s mother did the best she could to raise her four children alone, even moving to better areas so they would be able to avoid trouble. Despite her efforts, Montana would still find himself slipping.

Throughout his teenage years, he would go in and out of detention centers. Montana would also experience house arrest. Around that time, he would use his mother’s laptop and record music, finding his escape. Although he found solace in music, Montana would continue to get into trouble. Eventually, he decided to join a military program. Within six months, he would receive his GED.

By the time Montana returned, he had formed a group called Gwalla Boyz. It did not take long before the group created a buzz throughout Atlanta. They were offered management and label situations, but they could not come to an agreement with a large number of members. The Gwalla Boyz eventually split. However, the CEO, who was Montana’s brother and manager, kept the name and partnered with him to become a promotion team. 

East Atlanta Montana and his brother would throw parties in Atlanta, growing their reputation. Along the way, they would make connections with artists. Montana would use the connections to perform and eventually made his way into the music industry. 

Since then, he has been working to create music. With the help of Coca Vango and Lil Quill, Montana was able to release his first single as an artist for Jugg Rich. The track proved successful, and he promptly returned to the studio, working for his high school friend & producer, ArmaunDidIt. Collaborating with Lil Quill, Montana released another single called ‘I’m Guwop,’ which brought him even more attention. 

Following the single, East Atlanta Montana started to gain more recognition. He started getting booked and paid for shows. Even more impressive is that artists from different states and countries reached out to him for features. Montana continued to drop more music, amassing a global fanbase.

As an artist, Montana is known to be very energetic. He transmits his spirit through his music, infecting listeners and pumping them up. Because of his lifestyle, East Atlanta Montana enters the studio and goes off with his emotions, exhibiting a versatile sound each time he takes the mic.

Today, East Atlanta Montana is enjoying the success he worked hard for. He hopes that his music will spark inspiration for his listeners, especially children in familial situations like he was. “I want people to look at me and know anything is possible,” he shared. Montana foresees a successful career in the music industry. Eventually, he wants to start a family business and dedicate it to his grandmother, who passed away from cancer. Additionally, he hopes to get into real estate when he is not busy touring with a label and mentoring artists.

Get more updates on East Atlanta Montana’s works by following him on Instagram and Twitter. You can also find his works on Spotify and YouTube.

Nigerian Musician, GAvaz Aims for Global Recognition and Acceptance through Music

Nigerian music, especially Afrobeats, has gained global prominence over the last decade that many people now see as a goldmine in an otherwise neglected music landscape. This growth played a defining role in GAvaz’s musical journey and has set him on the path to building a career outside the shores of Nigeria, with the hopes of achieving international prominence as a rapper, singer, and songwriter.

Born in Lagos, Nigeria, 21 years ago, GAvaz is a Texas-based musician sticking to his roots while pursuing international success in music. His personal experience and day-to-day activities usually light up his creative space. He sings about topics and situations around him while infusing Afrobeats into his hip-hop and rap sound. GAvaz is a versatile artist, and he shows that versatility in his drill flows. He brings out the best in every song genre and sticks to his authentic voice without using presets on his voice.

Music is GAvaz’s first love, and he is committed to making the most out of it no matter what it takes. He’s currently courting the attention of music lovers, A&R companies, and concert agents. GAvaz wants his music to travel far and wide so the whole world can enjoy his voice, his flows, and his melody. One of the standout things about his music is the ability to sound differently and fit into any music genre. His background plays a huge factor in how his music has been shaped over the years, and he never shies away from that fact or the dreams he has nurtured all his life. His music entails many feel-good elements geared toward making the listener get out of bad mood swings and not worry about their problems.

Music for GAvaz is a dream come true, and his passion for keeping that dream alive has kept him going over the years. “I get motivated daily by my goals, aspirations, and dreams. I understand that everyone has a dream, and we all have different pathways and hustles to achieve them. That keeps me level-headed and focused on mine. It’s all the motivation I need,” he says. Five years from now, GAvaz sees himself doing better in the music industry, getting the Afrobeats and Drill sound more attention in the diaspora and inspiring other people to chase their dreams unapologetically.

“You might ask what I want out of all this. I just want to do what I love, bring my dreams to life, and get my music out there. The fame and fortune might come along the line, but the love for the craft supersedes everything else,” GAvaz says. Making it as a Nigerian living in the United States while retaining the originality of his roots is quite a bit of work. However, the end-goal is more important than the work involved, and he is more than prepared to put in the hours, effort, and resources needed to show the world that as long as someone puts in the work, anything is possible.

Listen to GAvaz on Apple Music and YouTube. Follow him on Instagram for updates.

Richlyfe Music Group LLC Discovering and Polishing Diamonds in the Rough

Building a music career in the entertainment world today requires real work. Every aspiring musician can use all the help they can get to make the journey easier for them. Richlyfe Music Group LLC exists as that much-needed help, and Jason Everett, also known as Jovah Kayne, is in charge of the company. Pursuing a music career himself, Jovah thought it would do him some good if he also had one foot in the music business while the other foot does all the legwork to establish himself as a talented musician.

Jason Everett’s first passion was music. He moved from St. Andrews, Jamaica, to the United States to pursue music more than 18 years ago. He got off to a decent start by partnering with his cousin, DJ Jazzy T, who was signed to We Da Best at the time. Jason later moved to Miami, where he got his degree in Creative Production and Engineering from Miami-Dade College. By this time, he had already perfected his skills as a DJ, and through his connections in the music industry, he was drafted into international superstar Sean Kingston’s team, where he became the star’s touring DJ.

The seemingly long journey to bring Richlyfe Music Group LLC to life also had Jovah perfecting his music production. He showed himself out by working with artists like K-Camp, Mykko Montana, and many others. Seeing how his reputation has grown over the years, he decided to create a platform where budding artists and musical talents could thrive. He established Richlyfe Music Group LLC to be a record label and artist incubation company.

Richlyfe Music Group is just one part of the many initiatives that Jovah is driving. He runs an accounting firm and physical rehabilitation center, which all integrate seamlessly with his music business. Richlyfe Music Group LLC was established to be a driving force in setting young people straight and giving them a reason to keep going. “There are many youths in bad situations who can be set straight if they had somewhere else to channel their energy. Music can be a means of escaping trouble, and we are trying to make sure of that for many people at Richlyfe Music Group,” Jovah says.

Under the Richlyfe Music Group imprint, up-and-coming artists like Dez Hall and Conny Cash are signed, and they give Jovah renewed hopes that his move as a power player in the music industry is on the right course. Richlyfe Music Group ensures that music released under the company is marketed using cutting-edge promotion strategies to reach the target audience. The company also handles social media promotion, PR, and digital streaming promotion for musicians.

The motivation to launch Richlyfe Music Group LLC was borne out of Jason Everett’s passion for developing talent. He went through a similar process, which made him move from one country to another to develop his talent. His desire to see other people with talent develop and become powerful forces to reckon with in the music industry spurred him to establish Richlyfe Music Group LLC. The ultimate goal is to make Richlyfe Music Group a household name with established artists touring the world with chart-topping songs.

Learn more about Richlyfe Music Group LLC on the company’s official website.

Rising Artist Mso Scorpio Brings a New Sound as He Prepares to Establish His Name in the Music Industry

For an artist to thrive in the music industry, they have to consistently surpass their previous achievements. Artists often thrive in specific genres with their lyrical creativity and productions, setting up standards they feel must be broken through. However, artists who go beyond their niche and experiment take risks that can either make or break them. Mso Scorpio is an artist whose career is peaking at the horizon as he aims to go above the status quo.

Born as Detrick Miller Jr, Mso Scorpio is the alter ego he created to explore the music industry. A rising artist with a new sound, Scorpio’s works are the results of his exposure to hip-hop, rock, and pop. Scorpio utilizes his lyricism to tell stories, opening the window to let listeners take a walk in his shoes. Currently based in Las Vegas, Nevada, Mso Scorpio has been soaking in his environment to help him develop his personal brand as an artist. 

Despite having only started his career, Scorpio is optimistic about establishing his name and succeeding in the music industry. “It isn’t about what you are not. It’s about what you can become,” explained the artist, “Being in a bad situation creates a good opportunity.” Scorpio revealed that his driving force is his belief and confidence in turning his dream into a reality. He shares his sentiments with his listeners, encouraging them to pursue what they love. 

While music is his greatest passion, Mso Scorpio has revealed his flexibility in entertainment with his many roles in theater. It was there that he polished his natural gift in lyricism. Since the age of twelve, Mso Scorpio has been taking the stage and showcasing a natural talent in entertainment by performing spoken word poetry. With eight years of experience in performance, he built his confidence as an actor and poet. Throughout the years, he took the advice and lessons he was taught to polish his lyrical works. As Scorpio improved with each piece and performance, he was able to convert his works into his music.

Mso Scorpio’s vision is to create an entirely new sound in the music industry. He has been incorporating his musical influences and producing a melodic tune, slowly but surely working to create a new genre. Scorpio revealed that he was driven to pursue his goal because the industry had been rehashing the same sound for years. “Seeing the same makes you want to do something different,” he shared.

Today, Scorpio has been experimenting and producing music nonstop as he strives toward realizing his dream. While he primarily shares his works on SoundCloud, Scorpio has also been posting his works on YouTube. There he showcases his flexibility as an entertainer with his short comical skits. 

“I see myself nowhere but in the hands of success,” Scorpio shared regarding his future. He strives to accomplish his goals in a few years. 

To get a glimpse of Mso Scorpio’s music, you can find him on SoundCloud. You can also find him sharing updates on his latest release on Facebook and Twitter.

Star Waan Is New Jersey’s Newest Rap Star on the Rise, Ready to Take the Music Arena by Storm

Bringing Jamaican culture into the realm of American hip-hop is New Jersey’s latest rap star in the making, Star Waan. The rising artist is determined to bring a new and unique sound to the table by combining Jamaican music style and Western sound. Today, he continues to drop new records on various streaming platforms as he builds his presence in the worldwide music arena. 

Star Waan is a rising independent rap artist and songwriter hailing from New Jersey. Born and raised in Jamaica, he moved to the United States when he was in his mid-teenage years. As he carried his Jamaican roots with him to another side of the world, he reflects a combination of both worlds in all his artistic endeavors. His passion for music developed at an early age, with the influences of Tupac, Michael Jackson, and Jimmy Cliff. 

By 2017, Star Waan decided to pursue his passion for creating art. This marked the beginning of his music career, where he started writing a significant amount of music that ultimately reflected his experiences in life. In October 2020, he debuted with the album Keep It Blazin, which housed 11 incredible tracks and a music video for the single. At present, the music video for “Keep It Blazin” has generated over 16,000 views on YouTube in just a few months. 

More than bringing a creative video, catchy tunes, and iconic wordplay to his listeners, the music video for “Keep It Blazin” also took on a unique approach in marketing a brand’s merchandise for face masks, T-shirts, lighters, and more. Most recently, he released another track, “No Cap,” featuring ChinBling, on YouTube. Some of his other tracks include “Guns Out,” “2021,” “Tattoo,” “See Us Soon,” and many more. 

As a multi-talented artist, Star Waan impresses the crowd with his impactful presence on stage. His positive vibes and energetic sound allows him to excel in all sorts of genres, including pop, hip-hop, and dancehall music. He produces chill and laid-back records that are pleasant to the ears. Even with the relaxing beats at hand, Star’s tracks can still take the listeners to the dancefloor. 

Today, Star Waan continues to build his empire in the music landscape. He continues to explore fresh concepts and melodies that will surely set the music industry ablaze sooner or later. But more than producing songs for entertainment purposes, he uses his gift in music to empower and inspire listeners to move forward in life. “I gain motivation from my life experiences based on the struggles I see every day that reflect around me. My culture influences me to create from what I know so that it could mean more to my creation,” shares the rising rapper. 

In the future, Star Waan hopes to dominate the music industry. On the side, he hopes to invest in fashion, technology, and health industries. Moreover, he also has his eyes on pursuing philanthropic endeavors, getting involved in charities to help the less fortunate.

To know more about Star Waan and his upcoming music, visit his website and follow him on Instagram. Check out his music on Spotify, YouTube, and Apple Music.

Kinnu Cobain Is Determined to Dominate the Music Industry No Matter the Obstacle

The road to stardom is never easy. Oftentimes, the path is paved with obstacles and difficult situations that one must overcome in order to get where they need to be. Brandon Jefferson, better known by his rap name Kinnu Cobain, is no stranger to struggle. Before he reached the pinnacle of his successful rap career, he was met with a tragic situation that most people can’t recover from. 

Kinnu Cobain’s story begins at the age of eight years old. As a talented child, he had already been making music at such a young age. However, it was only until the age of 17 when he finally got the chance to record in a recording studio. From then on, the rising rap artist hasn’t looked back. Everything was smooth sailing, but tragedy suddenly struck when Kinnu was diagnosed with a brain tumor last October.

Instead of stepping on the brakes on his latest projects, Kinnu Cobain refused to stop. He has been on the rise these past few years, and he isn’t going to let some illness stop him from pursuing what he wants. “This year, I’m living my dream, owning a production company, launching my shoe line, promoting my music, getting the acknowledgment I deserve for my talents. All while battling this tumor, I refuse to let my illness stop me from pushing forward and doing big things that God has put me in the position to do,” explains Kinnu eloquently.

As the rising rap star continues to push forward with his dreams and projects, he hopes that more and more people will be motivated and inspired by his music and his actions outside of the music industry. Kinnu Cobain recently released a song entitled “Money, Power, Respect,” which was released on Grammy-nominated rap legend Da Brat’s mixtape entitled Hey Listen Up. The song was also featured on the front page of Topmixtapes.com, amassing critical acclaim.

Nowadays, Kinnu Cobain continues to cement his position within the music industry as he appears in a variety of events across the country. His latest gig sees him opening for Diamond of Growing Up Hip Hop Atlanta on March 28, 2021, in Atlanta, Georgia, at The Ice Bar. Aside from his music career, Kinnu is also a celebrated actor, and he owns his own production company called MAKATTI Production.

Recently, Kinnu Cobain has been cooking up a brand-new release in the form of his own shoe line called MAKATTI COBAIN. The shoe itself is available now for pre-order, and audiences who love his music will definitely enjoy his custom-made merchandise. Back on the music side of things, he is set to release a brand-new single entitled “Brighter Days” on March 5, 2021, on his Soundcloud

The song speaks about the very important topic of suicide, helping spread awareness on it and the struggles that people face when encountering dark thoughts. “My music comes straight from the heart to my pen, and I’m just trying to reach fans’ hearts when they listen to my music,” explains Kinnu. He hopes that his new song will help people in their times of need and spark some inspiration within them to keep going.

In the near future, Kinnu Cobain knows that he will become a household name not just in the music industry but in the film and fashion industry as well. He is a true lyricist who wears his heart on his sleeve, baring it all for the entire world to see. Kinnu is a genuine musician who is inspiring thousands upon thousands of his fans all over the world. He is a rare gem that has become hard to find in the music industry today.

Listen to Kinnu Cobain’s music by dropping by his Soundcloud. For more live updates, make sure to follow him on Facebook and Instagram.