Music Observer

Rotation Productions Meteoric Rise to Success By Always Putting Their Clients and Artists First

When it comes to new and innovative companies solving a strong market gap in the Philadelphia region, none are as exciting and impactful as what we have watched Rotation Holdings turn into. Specifically Rotation Productions, a dynamic event production company operating under the Rotation Holdings umbrella that is taking the Philadelphia music and entertainment scene by storm. 

Committed to the success of local artists and venues, Rotation Productions has become a driving force in reshaping the industry landscape. With a focus on putting the artist first and providing a one-stop solution for all their needs, Rotation Productions is setting a new standard for excellence and has began to solidify serious partnerships with big venues around the region such as Xfinity Live, Valley Forge Casino, and even Jersey Shore giants like Seaport Pier.

But before diving too deep, let’s take a step back and break down the multiple wings of Rotation. It begins with Rotation Holdings, the parent company overseeing several innovative ventures, each contributing to the cultural tapestry of Philadelphia. At its core, Rotation Holdings acts as the guiding force, overseeing its various subsidiaries. Rotation Records, born in the humble setting of a basement in 2010, initially set out to provide a haven for local artists to record their music and quickly blossoming into one of the biggest studios in the Tri-state area, to Rotation Gives, a charity dedicated to supporting local musicians, artists, and the community and has had a profound impact in helping those in need during the Covid Pandemic, low income families during the holidays, as well as stepping up in other areas when crisis hits the community. To Rotation Productions, the stage sound and live events arm of Rotation.

What sets Rotation Records apart is their unwavering focus on the artist. While other studios prioritized monetary gains, Rotation Records looks beyond the financial aspect. This unique approach, treating every artist equally and fostering a supportive environment, set off a buzz in the local scene and resulted in an unexpected surge in demand, leading to the establishment of a new studio space equipped with cutting-edge technology to cater to artists at all levels.

The evolution of Rotation Records paved the way for the creation of Rotation Productions. Their approach was so refreshing that other industry players soon recognized the magic they were weaving for artists. In fact, they have rapidly become a trusted partner for over 30 venues in the region. Venues like Xfinity Live, Flight Entertainment, Bridgeport Ribhouse, and more sought their expertise in concerts and events, film and video production, digital animation, and even charitable initiatives through Rotation Gives. The company has worked on events featuring chart-toppers like Flo Rida, Ja Rule, and All Time Low, as well as members from legendary acts such as Train, Steely Dan, and even Boston!

At the heart of Rotation Productions lies the power to transform a live event into an immersive and unforgettable experience. From intimate bar gigs to sprawling 20,000-person concerts, Rotation Productions has set itself apart by providing top-tier sound systems, lighting displays, and stage setups that elevate performances to new heights. Their impact extends far beyond the stage, reaching schools, festivals, and even unconventional venues through their mobile production RV. 

Among their many talents, Rotation Productions boasts a dedicated film and video division named “InFocus.” This studio is equipped with various sets, including white walls and green screens, providing the perfect canvas for capturing visuals that transcend the ordinary. The company also stays ahead of the curve with its digital animation division. From crafting intricate 3D animations to designing avatars that amplify an artist’s persona, this division adds an extra layer of artistry to the music journey. 

Beyond the glitz and glamor, Rotation Productions recognizes the importance of giving back. With Rotation Gives, they’ve established a charitable arm that supports local musicians, artists, and the community at large. This initiative reflects their commitment to nurturing aspiring talents and ensuring they have the resources and support they need to succeed.

One of Rotation Productions’ defining principles is their unwavering dedication to putting the artist first. While other production companies often focus solely on sound or lighting, Rotation Productions takes the time to understand what the artist or band on stage wants to convey to the audience. 

In addition to caring deeply about the artists, Rotation Productions forms long-term partnerships with venues and promoters. These agreements tie their success directly to the success of the events they produce. They go the extra mile by offering to replace outdated audio equipment with state-of-the-art gear for a fraction of the cost, demonstrating their commitment to the venues’ long-term viability.

From the modest beginnings of Rotation Records to the thriving hub of creativity that is Rotation Productions today, their impact on the music industry is undeniable. With a growing roster of artists and an expanding footprint across the region, the company continues to pave the way for artists to make their mark on the world.

But it doesn’t stop there, as we dug  deeper into the leadership, we learned a fact that solidifies and proves that this company is unlike others. The company’s founder has never once taken a paycheck or a dollar of profits from these companies. Their dedicated employees are paid first, operational expenses second and anything leftover is utilized to give back and invest in the tools to make it better and added services for its clients. But why? He earns from other ventures, and believes it’s important that the profits from these ventures were to benefit its artists and their employees (all of which are artists themselves).

The music industry often leaves little room for the underdogs, with big players reaping most of the rewards. However, companies like Rotation Productions are striving to level the playing field and give power back to the little guy. Their commitment to fairness extends beyond the artists to the venues and community, ensuring that everyone benefits from their success.

The future looks promising as Rotation Productions remains steadfast in its mission to give voice to emerging talents, revolutionize live experiences, and change the way the music industry operates. Through their unparalleled commitment to putting artists first, fostering innovation, and supporting the community, Rotation Productions embodies change that the music world so desperately needs.

For more information, check out their website or follow Rotation Records and Rotation Productions on Instagram.

 

The Dream Boys Shut Down the Internet with New Release “Break Even”!

(The Dream Boys’ cover art for new single “Break Even”)

It’s been a long time since there’s been a rapper or artist that could even come close to the speed and wit of the legendary Nicki Minaj, but The Dream Boys have accomplished exactly that in their new single titled “Break Even”! While hearing for the first time, the listener feels the nostalgia rolling on as the melodies and energy of this track can be reminiscent of early 2000’s Punk Pop with a nice hip hop twist.

Kalon Justice (26) and Troy Taylor (25) were born and raised in Detroit, Michigan and are checking off their bucket list one by one. Kalon is a trans-disciplinary artist who employs drawing portraits, paintings, and music to create conceptual work that explores how notions of identity are disrupted by strength and pain from black and LGBTQ+ community. Troy Tyler is also transforming the standard for uniqueness, authenticity, and beauty through various forms of expression. All this genius could not be left in the dark, so it was time for these two to form a group!

The Dream Boys took things to a whole new level when the announcement went public on Instagram. The artwork, which showed The Dream Boys covered in blood and holding a heart, was accompanied by their stunning figures and faces with the title of the track written in red!

Kalon Justice sweeps the first verse with an articulate and concise delivery enough to blow the average man away. Troy Taylor makes a flabbergasting follow up for the 2nd verse with his grunge pop baritone vocals bringing the song a flare only these two pop stars could pull off. Immediately, the listener is immersed in a world that feels simultaneously familiar and also still very foreign.

After all the commotion on the internet, The Dream Boys have had an influx of DMs, booking offers, and overall new fans flooding their timelines. Ever since opening for Tamar Braxton, the opportunities and partnerships won’t stop pouring in for these legends in the making. Luckily for all of us, this is only the beginning of what’s to come from The Dream Boys! We can’t wait to see what they cook up!

Cameron Hardy, an Up-and-Coming Artist Set to Debut in 2021

Today, singer-songwriter Cameron Hardy awaits the highly anticipated release of his debut single. The forthcoming project—including co-writes from industry powerhouses such as Delacey (Halsey’s #1 hit “Without Me,” Zara Larsson’s “Ruin My Life”), ROLLO (Ava Max’s Certified GOLD “So Am I,” Noah Cyrus’ “Lonely”), Ryan Ogren (Maroon 5’s “Nobody’s Love”)—will hit streaming services this spring.

Collaborating with creative director Amber Park, the captivating debut video will unveil the world of Cameron Hardy, driven by expensive, elevated, iconic elements and overall luxurious visual identity. The video will premiere exclusively on YouTube Music/VEVO.

Of the debut track and forthcoming project, Hardy says, “It feels so good to finally be releasing the first single so soon! I’ve spent years locked in a studio, figuring out who I am as an artist and I’m ready to reveal that to the world. A theme that resonates throughout the project, ‘I Thought You were Lonely’ is about the pain that comes with losing someone after being at your most vulnerable. It also touches on the duality of the heartbreak and gratitude, something that you often go through at the end of a relationship.”

Cameron has a social following that reaches an audience of over 11.5 thousand on Instagram. Cameron teased the debut track on his Twitter. You can listen to it here

2021 sees Hardy commanding complete creative control through writing his own songs, producing and creating his own visuals—further solidifying himself as an embodiment of the modern-musical generation.

Learn more about Cameron Hardy through his website, Instagram, Twitter, Facebook, and YouTube channel.