Rami Malek, Maisie Williams, Troye Sivan and Jackson Wang are the New Brand Ambassadors of Cartier Pasha Campaign

The Pasha de Cartier watch is in the transition era wherein they are about to set the fire for transformational changes in their products and recruited new faces to make our feet up. We all knew that Pasha set something high today, unlike before, they don’t usually feature celebrities to advertise their piece. 

Pasha de Cartier was first introduced in 1985 and now a great comeback is coming with celebrity ambassadors  such as the Bohemian Rhapsody star, Rami Malek, Maisie Williams and performers that include singers Troye Sivan and Jackson Wang from the K-Pop boygroup, GOT-7. 

A teaser packed when Rami Malek flaunted his Saint Laurent tuxedo with a vintage yellow-gold Pasha de Cartier watch from 1993 and stated fashion with his luxurious look at 2020 Oscars, it was an answer with the speculation and hint at what the luxury brand is about to scream when it came to its revolutionary introductions this year: a new, unisex Pasha watch. 

The muffled noises became louder last April 24, Cartier revealed the complete updated and redesign of the sophisticated sporty Pasha, which was first made available in public last 1985 and is now readily available in luxurious design in steel or gold and in 35mm or 41mm sizing, with strap and bracelet options that will suitably compliment any skin tone and complexion. 

It’s about time to change the clock, the watch company, not known for featuring public figures in their advertising, has been hiding something big under their sleeve: a bunch of entertainers and celebrities have signed on as star ambassadors for the re-launching of the product, including the Oscars 2020 Best Actor Malek, Game of Thrones star Maisie Williams, performers Troye Sivan, Willow Smith and Chinese singer Jackson Wang. Cartier will also over coming months roll out short films featuring its new breed of brand ambassdaors.

Pasha de Carter in is love by many Hollywood actors like Watchmen actress Regina King and television producer Danielle Claman Gelber. King, who excitedly purchased a Pasha for herself as addition to her new collections  and to celebrate her success in her projects that’s are continously developing the Showtime series Weeds, says she has long admired the watch’s design: “It has a stand-alone Streamline Moderne quality to it that is, pun intended, timeless,” she says. “It’s an anything goes watch: sporty, unisex and elegant, day for night.”

Gerald Genta, originally designed most of the watch designs in Pasha who is also known for his fashionable and gorgeous creation such luxury sport watches as the Audemars Piguet Royal Oak and the Patek Philippe Nautilus, is known for its round case with a square inner chapter ring on the dial, its bold Arabic numerals at 12, 3, 6 and 9, and its screw-down crown. Available in the U.S. in early September (with prices starting at $5,700 and running up to $38,500), the automatic timepiece is water resistant to 100 meters and has a 40-hour power reserve. The design also feaures diamond-set pieces and skeletonized versions in the new collection, and the 41mm versions include a date window. In a statement, Cartier’s Arnaud Carrez described the watch as having an “extroverted design” and “graphic nonconformism.”

Harold Watson
Harold Watson is a business consultant and a professor in Business Administration. His in-depth analysis on business and decision-making pushes him to be a public speaker and writer.


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