Oscar “Ofoesho” Roberts Is Determined to Change the Entertainment Scheme with Juvahn Victoria, Inc.

Synergy is the cooperation or interaction of two entities that result in a whole that is far greater than the sum of its parts. The flicker of interest that Oscar “Ofoesho” Roberts had in establishing his brand in the creative industry burned into a raging fire only after meeting Juvahn Victoria, another artist with the same drive and ambition. Thus came the birth of Juvahn Victoria Inc., a partnership with a mission of creative development.

Juvahn Victoria, Inc. is a Los Angeles, California-based music and entertainment company dedicated to empowering and developing music artists. The company equips its artists with the tools and expertise that any artist will find most beneficial in navigating the entertainment industry and thriving in such competition. 

While the value of the passion for music and self-expression is of great importance, the reality is that these alone are not enough to survive in the real world. Juvahn Victoria, Inc. ensures that their artists’ branding and marketing are well-developed to give them a solid foundation in building a career in the industry with in-house studio production and engineering, songwriting and artist development, social media marketing, and publicity and branding services. In addition to these, the company takes pride in scriptwriting and videography.

Oscar “Ofoesho” Roberts and Juvahn Victoria have built JV Studios, a recording studio in Burbank, and the Juvahn Victoria Clothing Line. It signed three exceptionally skilled artists and three producers, and the company has brought together an all-star team with the help of Parish Brown, Jamaica Stoudemire, and Shanda’l Chine.

The company has grown at an incredible speed since it began. The most impressive part is that these developments took place amid the COVID-19 pandemic, which has notoriously put many industries to a halt. The pair has a vision of how the entertainment industry should be, and they are determined to change the narrative for artists signed under the label.

In emphasizing empowerment, the company equips the artists with the skills and knowledge to try to find solutions to their problems, allowing them to grow into self-sufficient entities. This self-sufficiency creates a foundation that the company can build upon to supplement services to develop and promote the artist and their music. 

Music has been deeply ingrained in the life of Oscar “Ofoesho” Roberts, who grew up in a religious and musically-inclined household. His father was an artist as well, and it was when he decided to move the family from Virginia to Los Angeles to pursue a career in entertainment that the child’s interest in the creative arts rapidly grew.

It was only natural that he would soon follow in his father’s footsteps. Years of poetry-writing and rap would hone his skill in wordplay, and soon enough, he was old enough and ready to take his first steps into the entertainment industry. Still, it was only after numerous high-profile artists and talents that he would meet a partner in Juvahn.

Juvahn Victoria and Oscar “Ofoesho” Roberts really hit it off and formed a friendship like no other. With that connection, they have built a small empire that continues to grow by the day. Learn more about them by visiting the Juvahn Victoria website.

Glenda Drewery
Glenda Drewery is a Media Publisher Lead at Music Observer. She works with publishers, broadcasters, news outlets, sports and music organizations, education, and lifestyle brands (among others) to create a healthy ecosystem of diverse content. She ensures clients from the entertainment industry are positioned for success.


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