Music Observer

Olivia Rodrigo’s ‘Guts’ Album Makes a Major Impact on Streaming, Triggering a Miley Cyrus Nostalgia Wave

Image Commercially Licensed from: DepositPhotos
Image Commercially Licensed from: DepositPhotos

In this article we delve into the early streaming numbers for Olivia Rodrigo’s highly anticipated sophomore album, “Guts.” Not only has the release of this album resulted in a surge of streams for its lead single, “Vampire,” it has also sparked a newfound interest in a 2005iley Cyrus song that shares similarities with one of its tracks. Additionally, we explore the power of TikTok in resurrecting an old Cee Lo hit and creating a viral sensation with FamousSally & YB’s debut track.

Olivia Rodrigo’s comeback single, “Vampire,” not only debuted No. 1 on the Billboard Hot100 but also became her third chart-topping hit. As “Vampire” continues to hold its position in the top 10, the release of her album, “Guts,” has resulted in a significant increase in streams for the single. Within the first four days of the album’s release, “Vampire” garnered 12.95 million on streams, representing staggering 97% gain compared to the previous tracking period. With this momentum, a return to the top of the Hot 100 may be on the horizon. Another track from the album, “Bad Idea Right?,” has also seen a substantial streaming uptick, reaching 13.14 million streams from September 8th to 11th, an increase of 150%. streaming numbers demonstrate the immense anticipation and support for Olivia Rodrigo’s highly anticipated album.

The release of Olivia Rodrigo’s “Guts” has inadvertently reignited interest in a Miley Cyrus song from 2005. Some listeners have drawn comparisons between the hook of “All-American Bitch” from Rodrigo’s album and “Start All Over a guitar-heavy track from Cyrus’ post-Hannah Montana album, “Meet Miley Cyrus.” This observation has prompted fans to revisit “Start All Over,” resulting in significant streaming boost for the older song. In just four days after the release of “Guts,” “Start All Over” accumulated 278,000 on-demand streams in the US, a tenfold increase compared to the previous tracking period. Interestingly, while Olivia Rodrigo’s “Guts” is making waves on the charts, Miley Cyrus is also experiencing success with her own hit “Used to Be Young,” which debuted at No. 8 and currently sits at No. 16 on the Hot 100 chart.

FamousSally & YB, a rising duo in the hip-hop scene, have experienced a significant surge in streams for their track “Wassup Gwayy This bubbly hip-hop song caught the attention of TikTok users, leading to a massive 404.7% increase in streams between September 1st and 7th. TikTok creators have embraced the catchy chorus of “Wassup Gwayy,” resulting in over 1.1 million videos using the song. The viral trend involves users doing a shoulder shimmy forming an “L” shape with their fingers to highlight their closest partners-in-crime. The popularity of this trend has even attracted celebrities like Drake, who participated in the dance backstage at his recent concert. With continued growth in streams, “Wassup Gwayy” could become FamousSally & YB’s breakthrough hit on the Billboard charts.

The Baltimore strut, a regional dance trend on TikTok, has brought renewed attention to a 19-year-old Cee Lo Green song, “I’ll Be Around.” This track, released in 2004 as a single from Cee Lo Green’s album “Cee-Lo Green… Is the Soul Machine,” has experienced a in streaming numbers. Thanks to its popularity as the soundtrack to the Baltimore strut trend on TikTok, “I’ll Be Around” garnered over 1.36 million on-demand streams in the US from September 1st to 7th, a remarkable 497% increase compared to the previous tracking period. TikTok users across various backgrounds and even sports teams, like Duke’s basketball, have joined in showcasing their moves to this smooth R&B hit. The newfound streaming success of “I’ll Be Around” adds to its already impressive 20-week run on the Hot R&B/Hip-Hop Songs chart in 2004.

Olivia Rodrigo’s album, “Guts,” has made a significant impact on the streaming landscape, with lead single, “Vampire,” and “Bad Idea Right?” experiencing a surge in streams. Furthermore, the release of “Guts” has led to a resurgence of interest in Miley Cyrus’ older song, “Start All Over.” Meanwhile, FamousSally & YB’s track, “Wassup Gwayy,” has become a viral sensation on TikTok,elling the duo into the spotlight. Lastly, the Baltimore strut trend on TikTok has given new life to Cee Lo Green’s “I’ll Be Around,” resulting in a remarkable increase in streaming numbers. These instances demonstrate the power of streaming platforms and social media in shaping the popularity of songs and artists in today’s music industry.

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