Barbara Sanchez: The Self-Taught Publicist Behind the Success of the Stars

While emerging as an artist in the entertainment industry can be difficult, being someone behind the success of such artists has its own set of challenges. When Barbara Sanchez first emigrated to the country, she did not know the language. The same circumstances were present when she decided to make a career in the entertainment industry. Still, Barbara strived and learned through the process, knowing her passion well and where it could take her.

Barbara Sanchez is known in the public relations field for many things, but best for her work ethic and dedication. She works harder than anyone to rise above others in the entertainment industry and has “sacrificed a lot to get to the top.” Additionally, her compassion and authenticity are appreciated by celebrities she has worked with. Barbara treats her clients like family. She considers their success as hers and takes satisfaction in seeing how her clients’ career has grown to great heights in the business.

Today, Barbara Sanchez is one of the most coveted publicists and entrepreneurs in the scene. Over the last 14 years in the industry, she has worked with top-tier personalities and embraced innovations such as social media. Barbara is among the pioneers of publicists who utilized and maximized the digital space and social media platforms for their clients in a time where many were hesitant to welcome change.

Her perseverance to make her clients succeed indeed separates her from the rest. Barbara Sanchez has been affiliated with celebrities such as Chris Massey, Hana Giraldo, Kyle Massey, Stevie Williams, and Keith Sweat. Her professionalism has been pivotal in the success of many, from actors, music artists, to influencers. Barbara is recognized for rejuvenating her clients’ image from negative to positive, paving the way for them to land more opportunities.

Recently, Barbara Sanches collaborated with her business partner Patricia Torres to handle the in-house public relations team for Bobby Dee Presents and Uncle Snoop’s Army, a booking agency created by the iconic Snoop Dogg and CEO Bobby Dee. Before such a venture, Barbara has also coordinated and produced notable fashion shows, special events, movie premieres, and red carpets in some of Hollywood’s most sought-after venues. 

Furthermore, Barbara has made several TV appearances in famous shows, including The Steve Harvey Show, VH1’s Love and Hip Hop Hollywood, and WE TV’s Growing Up Hip Hop. On top of that, she was featured in a documentary about the struggles of single mothers called Discovering Our Mothers, directed and produced by Justin Waroyo.

Besides being a talented publicist, Barbara Sanchez is also a strong activist. She was invited to be part of the wonderful panel and served as a speaker for the I Am That Woman Network. Barbara uses her career and influence to amplify worthy causes to wider audiences. She advocates against domestic violence and fights for farmworkers who experienced injustice.

Barbara is a proud member of various organizations such as the Bella Foundation, The UFW, and is a supporter of The Dolores Huerta Foundation. 

Asked what she wants others to know in pursuing one’s passion, Barbara Sanchez said, “When you have a passion, enjoy it.” She emphasized that some would react negatively to one’s passion, but any dreamer should be determined to pursue it. “It might take years so you have to push yourself and work toward it because it will happen for you.”

Learn more about Barbara Sanchez on Instagram.

Eric Thomas
Eric Thomas is an Entertainment Journalist. He has spent almost a decade of his life supporting music enthusiasts shine in the competitive industry they are in. He has worked closely with artists in the past and posted all these stories for the public to see.


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